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Bellaboo skin care, Ulta kick off ‘Sing for Self-Esteem’ campaign

BY Antoinette Alexander

NEW YORK — Bellaboo, an Australian skin care brand for teens and tweens, has kicked off a national campaign, powered by retailer Ulta, that aims to discover new music talent and supports positive self-esteem among teens.

Bellaboo launched at Ulta stores in May as part of the retailer’s new tween/teen beauty space.

The campaign is centered around an online "Sing For Self-Esteem" singing competition, whereby budding artists submit a video recording of their interpretation of the newly penned self-esteem anthem.

One winner will be receive an iTunes release of their professionally-recorded version of the song; an Ulta Beauty $500 gift card; a tour of the winner’s closest Ulta store to help the winner with their selections; and the chance to perform live at a grand finale event in their honor, hosted by "High School Musical" star and United Nations Youth champion Monique Coleman.

"The Bellaboo Girl" song is a self-esteem anthem, written and produced by celebrated song writer/producer James Hollands. He wrote the song after discovering Bellaboo and its mission around promoting positive teen esteem. Hollands has a passion for helping youth internationally. He penned the song and sent it as a gift to Bellaboo president Snezna Kerekovic.

The idea of empowering youth around self-esteem via music and this song was organic, so Kerekovic decided to give it back to young people as a means of encouraging their own positive self-esteem, as well as helping spread the message on the issue.

The competition launched on Facebook.com/Bellaboo on July 12. Video entries will be posted on Bellaboobabe Facebook page and are open to public voting to select the top 10. The top 10 will face a panel of music industry judges to pick the top three. The top two finalists will be selected after another bout of public voting.

The two finalists will be flown to Los Angeles for the grand finale event hosted by Coleman, where they will perform the song live to an audience of judges, invited celebrities and the public.

For more information about the competition click here.

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PDUFA reauthorization provisions for blind draw applause

BY Alaric DeArment

NEW YORK — While most of the attention to the Prescription Drug User Fee Act reauthorization focused on what it would mean for the generic drug industry, one other aspect of the law recently drew applause from a group that advocates on behalf of the blind.

The Food and Drug Administration Safety and Innovation Act, which President Barack Obama signed into law this week, included provisions that establish best practices for pharmacies to use in providing accessible prescription drug labeling to patients with vision loss, including proper dosage, the name of the medication, safety information and more.

"We applaud President Obama and Congress for taking this important step," American Foundation for the Blind president and CEO Carl Augusto said. "AFB has been working on this issue for many years, and we’re thrilled that this is now a reality."


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GE Lighting helps Walgreens enhance lighting at nearly 7,000 stores

BY Allison Cerra

EAST CLEVELAND, Ohio — Walgreens recently upgraded its general lighting across 80% of the chain’s nationwide locations, thanks to a partnership with GE Lighting.

As part of its new new lighting initiative, Walgreens said it has changed its lights to the new GE F25 T8 linear fluorescent tubes, which is designed to save thousands of dollars as it impacts more than 4.3 million lights at nearly 7,000 stores. Additionally, the new linear fluorescent fixtures from GE Lighting will increase energy efficiency by 9% and extend re-lamp cycles by 10%. Walgreens also noted that these lights — lamps that feature a higher color temperature and color rendering index — cause tones to appear more vivid and vibrant. This can affect how shoppers perceive the colors of different products, the drug store chain said.

"Creating the very best shopping experience for our customers is our top priority, and lighting helps us achieve that goal," said Tim Schmid, divisional vice president of facilities management, energy and sustainability with Walgreens. "With our new lighting upgrade, colors appear more vibrant and more like they would in daylight, so customers don’t need to second guess themselves in the cosmetics aisle. Plus, the change is saving us money and energy at the same time."

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