BEAUTY CARE

Beiersdorf uses StoreBoard Media for CVS Nivea product launch

BY Antoinette Alexander

NEW YORK StoreBoard Media, which places indoor billboards within more than 13,000 retail pharmacy stores nationwide, has announced that its indoor billboards are being utilized by Beiersdorf AG to deliver branding message in support of a new product launch for Nivea Sun-Kissed Firming Moisturizer.

Beiersdorf’s StoreBoard campaign is featured on the 5-foot-tall security pedestals at the entrances to 6,300 CVS stores nationwide. The effort will generate a half billion impressions among consumers who will spend more than $4 billion at CVS during the four week advertising cycle, according to Douglas Leeds, chief executive of StoreBoard Media.

StoreBoard Media has the rights to place indoor billboards on the security pedestals that are at the entrance to more than 13,000 pharmacy retailers stores nationwide, including CVS, Walgreens, Duane Reade, Longs Drug Store, Jewel-Osco and USA Drug, generating more than a billion monthly gross impressions. StoreBoard advertising panels occupy approximately 85 square feet within each store.

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Bare Escentuals’ RareMinerals Blemish Therapy wins CEW award

BY Antoinette Alexander

SAN FRANCISCO Bare Escentuals, the creators of bareMinerals, has announced that its RareMinerals Blemish Therapy won the CEW Insiders Choice Award for most innovative beauty product of the year.

With 600 new products entered, 135 finalists and more than 4,000 cosmetic industry executives voting, RareMinerals Blemish Therapy is the 2008 winner in the Facial and Skincare category for acne treatment.

“We couldn’t be more excited about this honor,” said Leslie Blodgett, chief executive officer of Bare Escentuals. “Winning an award by the CEW is beauty’s highest recognition because products are voted on by industry executives. These groups of remarkable women have a pulse on consumer needs and a clear understanding of what it takes to create a breakthrough product.”

The Blemish Therapy treatment combines the proprietary RareMinerals concentrate with the acne-fighting benefits of natural sulfur to treat and heal existing acne while preventing future breakouts from forming.

Additional products in the RareMinerals skin care line include the Renew & Reveal Facial Cleanser, a mineral-based cleanser and the Skin Revival Treatment, a mineral-based nighttime treatment.

RareMinerals, bareMinerals and Bare Escentuals products are available at Bare Escentuals Boutiques and Web site, Sephora, Ulta, domestic Spas, and select Nordstrom’s and Macy’s stores.

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Physicians Formula posts double-digit Q1 sales gains

BY Antoinette Alexander

AZUSA, Calif. Physicians Formula posted double-digit sales gains for the first quarter, reflecting solid sales of its new Mineral Wear and Organic wear lines.

Sales for the quarter ended March 31 totaled $42.7 million, up 19.6 percent from $35.7 million in the year-ago period. Net income totaled $5 million, or 34 cents per share, compared with $4.3 million, or 30 cents per share, in the year-ago period.

“We are very pleased with our strong first quarter net sales, which reflect the demand by our retail partners for existing products as well as the new products that form the foundation of the company’s 2008 strategic initiatives. These include our new Organic wear line,” stated Ingrid Jackel, chairwoman and chief executive officer of Physicians Formula. “Late in the quarter, we began our advertising, promotion and public relations activities to support our new products initiatives and we remain optimistic about their consumer appeal.”

The company reiterated its full-year 2008 outlook and continues to expect net sales of between $123 million and $125 million, representing and increase of between 10 percent and 12 percent over 2007. Net income per diluted common share is expected to be between 65 cents and 69 cents, representing an increase between 8 percent and 15 percent over 2007.

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