BEAUTY CARE

Beiersdorf sees growth in 2013

BY Antoinette Alexander

HAMBURG, Germany — Beiersdorf, whose portfolio includes Nivea and Eucerin, enjoyed a “successful” 2013 as sales growth exceeded expectations.

“2013 was an important and successful year for Beiersdorf. The Group has made gains in market share, increased sales and improved its earnings. Beiersdorf is back on a sustainable growth track,” said Stefan F. Heidenreich, CEO of Beiersdorf AG.  

Both sales growth and the EBIT margin excluding special factors exceeded expectations.

The Group delivered organic sales growth of 7.2%. In nominal terms, sales increased by 1.7%, from €6,04 million to €6,14 million.

Group EBIT excluding special factors increased to €814 million (previous year: €735 million), representing an improved EBIT margin of 13.2% compared with last year’s 12.2%.       
 
For 2014, Beiersdorf expects to deliver sales growth of 4% to 6% and an improved EBIT margin.

The company’s Consumer Business Segment recorded organic sales growth of 7% in 2013. In nominal terms, sales increased by 1.1% from €5,05 million to €5,10 million. All three core brands contributed to this dynamic growth: Nivea delivered 7.5% growth, Eucerin 11.5% and La Prairie 7.5%, the company stated.

In terms of regional performance, Beiersdorf stated that it was successful in mature markets as well as emerging markets. For the first time, the share of total Consumer sales achieved in emerging markets reached a level of 52%, compared with the prior-year level of 49%. In North America, sales increased 4.6% compared with prior year.       
 

 

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
BEAUTY CARE

Kline promotes Karen Doskow to director

BY Antoinette Alexander

PARSIPPANY, N.J. — Consulting and research firm Kline & Co. has announced the promotion of Karen Doskow to director, Consumer Products in Kline’s Market Research division.

Doskow is an authority within the personal care, home fragrances, beauty devices, professional skin care industries and has been with Kline for 19 years.

“Karen is the whole package. She sees the bigger picture, recognizing which trends and developments are most important to our clients, and she develops new report concepts to address these developments and client needs. She works closely with her research teams to make sure our reports are of outstanding quality and on schedule,” stated Carrie Mellage, VP, Consumer Products at Kline.

Reporting to Mellage, Doskow will have greater responsibility for the overall Consumer Products group and for ensuring Kline meets its collective revenue targets. In her new role as director, she will also be accountable for bringing new report concepts to market, particularly in the beauty industry. In addition, Kline is looking to Doskow to establish its presence in the mobile-based research arena.

 

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
BEAUTY CARE

Braun selects actress Jessica Alba to be new beauty brand ambassador

BY Antoinette Alexander

LONDON — Procter & Gamble’s Braun has signed actress and beauty icon Jessica Alba as its new beauty brand ambassador.

The Golden Globe-nominated actress will be featured in a new integrated campaign for Braun, which will run across TV, print and online channels as well as in store beginning in March.

“Jessica Alba is a strong, passionate woman and an advocate for others; she is the perfect ambassador to talk about the role beauty and our products play in helping women to feel their best. Braun admires her for her principles, her talents and her ability to juggle a demanding acting career with being a great Mum,” stated Alessandra Dolfini, global Braun marketing director.

Alba is an actress, a known supporter of women’s causes and mother of two girls. Her acting career began at the age of 12 years. After studying at the Atlantic Theatre Co. with founders William H. Macy and David Mamet, she went on to star in James Cameron’s “Dark Angel.” She has since made more than 25 feature films, including “The Fantastic Four” and “Sin City.”

Alba’s upcoming films include “Dear Eleanor,” “Barely Lethal,” “Sin City: A Dame To Kill For” and “How To Make Love Like An Englishman” opposite Pierce Brosnan, Salma Hayek and Malcolm McDowell.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?