Beech-Nut Nutrition taps Hispania Public Relations as Hispanic PR agency
MIAMI — Miami-based Hispania Public Relations, Inc., has been chosen the Hispanic Public Relations agency of record by Beech-Nut Nutrition Corp. The announcement was made today by Hispania co-owner and president Sergio Lopez-Miro.
"We’re proud and excited to partner with Hispania, whose PR expertise and first-hand knowledge of the Hispanic market nationally is second to none," said Andy Dahlen, vice president, marketing at Beech-Nut. "Hispania’s history of creativity, flexibility and over-delivering for its clients, combined with their personalized service by senior staff, were very important factors to us in picking a Hispanic agency."
stablished in 2001, Hispania is one of only a handful of national, 100% minority-owned, Hispanic public relations firms in the country. Some of its current and former accounts include national brands such as Yoplait, Honey Nut Cheerios, Box Tops for Education, Bisquick, Scott, Huggies, Kleenex, Subway Restaurants and General Mills’ multi-brand Hispanic platform Que Rica Vida.
Heineken rolls out new ‘Star Bottle’ nationwide with TV commercial, marketing campaign
NEW YORK — Heineken will debut its new television commercial, "Deja Vu," on the company’s YouTube and Facebook channels March 8, as the brand ushers in the redesigned "Star Bottle" across the United States. Paired with a multi-layered campaign themed "Arrive Big," the creative will begin appearing on targeted television programming on March 11.
"This spot marks a pivotal milestone for the Heineken brand, as we build on the success of the ‘Legends’ advertising campaign and officially introduce the U.S. to our new Star Bottle," said Colin Westcott-Pitt, Vice President, Heineken. "Our priority is to ‘break the mold’ in beer marketing with cinematic, sophisticated ads that feature our ‘Man of the World,’ a progressive, cultured guy, who is inventive in any situation."
"Deja Vu" follows the story of a man traveling the world, visiting bars and clubs of Ho Chi Minh City in Vietnam, then Lagos, Nigeria, before finally arriving in New York City, where he finally gets his hands on the Heineken Star Bottle.
The new Star Bottle is taller, sleeker and currently available in 170 markets around the world and is being rolled-out nationally in the US.
As a part of the "Arrive Big" platform, Heineken will give one lucky consumer the opportunity to tell their story and make a big arrival of their own. Additional details on the "Arrive Big" campaign will be released in late March, the company stated.
Juice meets coffee
PURCHASE, N.Y. — PepsiCo is testing the waters of a new beverage segment with Kickstart, a new breakfast drink that’s a mix of Mountain Dew and 5% real fruit juice. The beverage comes in two flavors, orange citrus and fruit punch, and has 80 calories per 16-oz. can, about half the calories found in a typical soda.
So far, Kickstart is being positioned as an alternative to coffee or juice, and not as an energy drink.