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Beech-Nut and Disney’s toddler line features Winnie the Pooh characters

BY DSN STAFF

GLENDALE, Calif., and AMSTERDAM, N.Y. — Beech-Nut and Disney Consumer Products have teamed up to unite nutritious foods with characters that toddlers love.

Beech-Nut’s new line of products feature Winnie the Pooh characters, including the namesake bear and his pals Piglet and Tigger.

The Beech-Nut toddler food is fortified with vitamins and minerals and contains valuable nutrients, fiber, whole grains, real fruit, real yogurt, real vegetables and protein. The line features meals, sides, snacks and juices including:

  • Steamies: These complete meals feature a home-style taste and texture and cook via a unique steam-cooking process. They are available in 10 different varieties;

  • Goodies: Made with Chiquita bananas and whole grains, Goodies Banana Bites offer a more nutritious choice for snack time. Goodies Mixed Fruit Nibbles come in two flavors and are made with real fruit. One serving offers 100%of the daily recommended serving of vitamin C; and

  • Juicies: These 100% juice beverages come in such flavor combinations as white grape and peach, pear blueberry and apple pomegranate; offer the benefits of antioxidant superfruits; and contain 100% of the daily recommended serving of vitamin C.

"In 2006, Disney made a commitment to meet high nutrition standards by offering a healthier portfolio of foods. The Beech-Nut toddler line is one more example of our commitment to these goals of offering ‘better for you’ foods that kids will love and parents will feel good about," said Embola Ndi, VP food, health and beauty, Disney Consumer Products.

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Rite Aid saluted for ‘Giving Care for Parents’ series

BY Michael Johnsen

NEW YORK — Rite Aid recently was awarded Advertising Age’s Media Vanguard Award in the category “Best Use of Online Video for Customer Service” for its "Giving Care for Parents" original online video series.

Working with Fox Learning Systems, Rite Aid created a comprehensive library of online videos that offered advice and guidance on specific health issues, including dementia, diabetes, cancer and injuries due to falls, in similar tone and production quality to TV news show health segments, AdAge reported.

“There’s no brand hard-sell (at most, customers are offered coupon opportunities); instead, the videos underscore Rite Aid pharmacies as an authoritative source of information on caregiving and aging,” according to AdAge’s report on the award. “Remarkably, the 116-video series addresses a middle- to lower-income demographic that is typically neglected in digital marketing initiatives. … Rite Aid’s ‘Giving Care For Parents’ video series is sober, serious and utterly unflashy. Which makes it stand out all the more.”

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CPGs earn top spots in memorable product launch survey

BY Allison Cerra

BOSTON — A recent survey regarding memorable product launches in 2010 found that — not surprisingly — the Apple iPad ranked No. 1 among this year’s new innovations.

But while the iPad earned the top spot, consumer packaged goods also made their stake in this year’s Most Memorable New Product Launch survey, which was conducted online by Schneider Associates, Sentient Decision Science and SymphonyIRI Group during October.

Products that made the list this year included Pretzel M&Ms, Starbucks VIA instant coffee, Huggies jeans diapers and Kleenex hand towels, which earned the No. 3, 7, 9 and 10 spots, respectively.

“Every year, the Most Memorable New Product Launch survey teaches us about where our culture is headed,” said Julie Hall, Schneider Associates EVP.

This is the ninth consecutive year that the Most Memorable New Product Launch survey has been conducted.

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