HEALTH

Beddit Smart partners with Apple Watch to help users sleep easy

BY Michael Johnsen

PALO ALTO, Calif. – Beddit on Tuesday released its first Apple Watch app that integrates with its sensor device, Beddit Smart, to provide around-the-clock sleep tracking, personalized coaching and convenient glances with information on sleep quality. 
 
"A great day starts with a good night's sleep. Anyone who wants to achieve more recognizes that poor sleep saps their energy and concentration," stated Lasse Leppäkorpi, CEO of Beddit. "And now, with Apple Watch, we provide around-the-clock, accurate sleep tracking, to encourage better sleep patterns for a more rewarding day. It's an important and effortless tool for developing a deeper understanding of personal sleep patterns."
 
"Looking forward to the holiday season, people are seeking new ways their devices can improve their health, fitness and quality of life. Beddit addresses a great untapped path to self-improvement – better sleep – with a proven product that couldn't be easier to use," added Sami Inkinen, founder of Trulia, top triathlete, and Beddit board member. "The Apple Store provides a perfect setting for people to find and buy Beddit Smart, getting more out of their Apple devices, their sleep and ultimately, their lives."
 
"Health and fitness technology has progressed exponentially in recent years, thanks in large part to the wide deployment of sensors and ubiquity of smartphones – and the advancement of sleep technology is no different," said Shawn DuBravac, chief economist and senior director of research, Consumer Electronics Association. "Joint research from CEA and the National Sleep Foundation shows sleep technology in its various forms is having a positive impact on users' sleep with almost half of owners that say they feel healthier since using the technology."
 
Beddit makes any bed a smart bed by combining an ultra-thin sensor placed under the bed sheet with the Apple Watch and an iOS device (iPhone, iPad or iPod touch). There is nothing to wear and nothing to do but go to sleep. Sleep tracking begins automatically at bedtime, tracking heart rate, respiration, movement, snoring and sleep cycles. In the morning, a personalized SleepScore indicates overall sleep quality and delivers tailored coaching for better sleep in the future.
 
Tightly integrated with Apple's HealthKit, iOS 9 and watchOS 2, the new Beddit Apple Watch app extends Beddit Smart's night time tracking with daytime alerts and information. The new Nap feature helps people address their sleep deficit, improving overall health and wellness. The Beddit Watch app uses new features in watchOS 2 to create an enhanced sleep and nap experience using the Digital Crown and Accelerometer on Apple Watch.
 
With Beddit Smart, sleep tracking begins automatically at bedtime. The sensor rests between the mattress and bed sheet, sending data on movement, breathing and heart rate to an iOS device via Bluetooth. Beddit automatically collects and analyzes sleep related data with clinical accuracy. A patented design and proprietary manufacturing process results in an ultra-thin piezo sensor film technology that automatically detects when a person is in the bed, creating a completely ambient experience. Beddit's data is shared with Apple's Health App and Beddit Family, the companion web app for families, groups or teams, with in-depth historical data results.
 
Beddit Smart is $149.95. The required iOS app is available in the App Store at no charge.
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Twinlab acquires Reserveage Nutrition

BY Michael Johnsen

NEW YORK – Twinlab last week successfully completed its acquisition of Organic Holdings, the distributor of the premium nutritional supplements under the Reserveage Nutrition family of brands, the company announced Tuesday. 
 
Reserveage Nutrition CEO Naomi Whittel will become an EVP of Twinlab.
 
"Naomi and her team have built a truly remarkable company with a sales and marketing team that is second to none," stated Twinlab CEO Tom Tolworthy. "The combination of Reserveage Nutrition's award winning brands and loyal customer following with Twinlab's 47-year legacy of consumer trust and captive manufacturing capability is in lock step with our business plan to extend our reach into the consumer market as well as into the supply chain," he said. "The portfolio of products within Reserveage Nutrition are nearly 100% accretive to the product portfolio of [Twinlab], thus extending our category representation by almost 40%. Reserveage Nutrition's direct-to-consumer capability through QVC extends [Twinlab's] distribution into another consumer channel not currently being served by the company."
 
"This is an especially exciting time for both the Twinlab and Reserveage teams and the opportunities ahead of us are limitless," Whittel said. "At Reserveage, our past success and driving passion have been centered on a commitment to develop and sell the highest quality, scientifically-proven natural products in our industry, and partner with our customers to help provide best-in-class service and education," she said. "This will not change, but with the latest transaction and support of the [Twinlab] team, we will be in a stronger position to even better service our consumers and customers."
 
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New natural germ-killer hits the market

BY Michael Johnsen

RANCHO MIRAGE, Calif.  – Fujisawa Bristol Corporation on Tuesday introduced Phluseptic Cold and Flu wipes, which offer protection against cold and flu germs, with 99.9% effectiveness when used as directed.
 
Phluseptic Cold and Flu wipes are an alternative to alcohol based hand sanitizer. However, the natural ingredients in the Phluseptic Cold and Flu wipes and the lack of alcohol content allows them to act in the same way but without the unwanted side effects, including damage to the skin. 
 
The new Phluseptic formulation includes echinacea, aloe vera, lemon and oregano oil. 
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