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BeBevCo expands line of relaxation drinks

BY Melissa Valliant

Bebida Beverage Company today announced that it is expanding its product line, which in January will include the new Relax 5, a 2-oz. orange-flavored relaxation shot that contains a supplement blend with melatonin.

“Relax 5 has a great taste and truly is liquid heaven for those who suffer from stress, anxiety and poor sleep,” said Brian Weber, CEO of BeBevCo.

BeBevCo, a developer, manufacturer and marketer of relaxation and energy drinks, will also be offering a three-tier point-of-sale display system to retailers selling the lineup so they can showcase both the expanding Koma Unwind and Relax 5 shots.

Koma Unwind drinks will be extended and rebranded for the UK as Koma Unwind Zero. The taste will remain the same, but the drink will contain a modified supplement blend to meet the applicable guidelines in UK markets.

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Project 7 names VP marketing

BY Allison Cerra

COSTA MESA, Calif. — Project 7 has appointed Laura Wasser as its new VP marketing.

Prior to joining the company, Wasser worked at Hurley — a youth lifestyle brand rooted in surfing, skate, music and art — where she led all marketing strategy, development, and sales execution.

Project 7 is a cause-related company that makes everyday consumer goods that donates funds to seven areas of need when its products are purchased. The company currently has distribution in Walmart stores.

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SVP, general counsel at Coca-Cola to retire

BY Allison Cerra

ATLANTA — Coca-Cola on Thursday announced that Geoffrey Kelly will be retiring from his post as SVP and general counsel.

Kelly, who joined the company in 1970, will retire in February 2012. He has served in the role of SVP and general counsel since 2005.

Succeeding Kelly is Bernhard Goepelt, who will take on the role of SVP general counsel and chief legal counsel, effective immediately. Kelly will remain SVP during a transition period, Coca-Cola noted.

In related news, the beverage giant also announced that its board of directors has added former Chicago mayor Richard Daley to its team. In this capacity, Daley will serve on the company’s Committee on Directors and Corporate Governance. Daley currently serves as of counsel at Katten Muchin Rosenman LLP, an international law firm, and is the managing principal of Tur Partners LLC, an investment and advisory firm.

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