BEAUTY CARE

BeautyStat.com relaunches site, inks retail partnerships

BY Antoinette Alexander

NEW YORK — Online beauty platform BeautyStat.com has relaunched its site to include Pinterest-like visual features and an e-commerce angle to provide beauty mavens with an easy search and discovery platform.

BeautyStat.com, a seed-funded e-commerce tech company, has been providing its users with beauty product reviews and giveaways since 2009.

Along with a new look and logo, BeautyStat.com has developed a search and discovery platform that gives consumers alerts of beauty product deals, exclusive offers and ways to search and discover new products that meet their unique beauty needs.

BeautyStat.com’s main objective: To create a site where consumers could comparison-shop and search for best prices or special offers in beauty, as well as a way to find out when/where their favorite products are in stock.

“What our consumers have been telling us is that they want an easy way to comparison shop and that nothing is more frustrating to them than when a favorite product is out of stock. We are making it much more easy to find availability, price comparison and are adding a personalized content piece,” stated BeautyStat.com founder and Ron Robinson, who has worked at such beauty companies as Estée Lauder Cos. and Avon.

The new BeautyStat.com also offers features that allow its fan base, built courtesy of social media, to search and discover what’s new in beauty with the same visual and navigating ease of Pinterest. Consumers can create their own profile to store photos, articles and items they wish to purchase. The more a consumer uses the site, the more products and reviews will be tailored towards the user.

Developing a more consumer-friendly e-commerce site also meant more opportunities to partner with retailers and cosmetic and skin care brands.

“We heard from our [retail] partners that ultimately they are looking to grow incremental sales — they want new customers and they want to grow their online business, and what we are doing with the new platform is to bring them new users, drive traffic to their online sites,” Robinson stated.

According to the company, Robinson has established a lineup of such retail partners as Macy’s, Wal-Mart, Walgreens, Birchbox, Amazon.com, Nordstrom and Sephora, and it is in talks with additional chains. BeautyStat.com caters to an array of mass, specialty and prestige brands as well, including Olay, Too Faced Cosmetics and various Procter & Gamble brands.

With BeautyStat.com having more than 200,000 monthly unique visitors, Robinson expects those numbers will climb to “well over a million” users by the end of 2014.

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Geodeo Natural Deodorant Plus Detox Complex now available at Big Y

BY Antoinette Alexander

POMPANO BEACH, Fla. — Geodeo Natural Deodorant Plus with Detox Complex is now available at Big Y World Class Markets in the New England area, the manufacturer has announced.

Geodeo Natural Deodorant Island and Ocean scents are on sale in the personal care section of 61 locations of the grocer with stores throughout Connecticut and Massachusetts.
 
The vegetable-based deodorant dominates body odor by providing up to 24 hours of protection. Its Detox complex, powered by volcanic minerals, helps fight daily buildup of impurities and removes toxins from your body, the company stated.
     
Geodeo has certified natural ingredients and is free of such potentially harmful aluminums and chemicals as chlorohydrate, sulfates, parabens, dyes, phthalates and propylene glycol.
 
Ingredients for the invisible solid include:  

  • Volcanic minerals — honeycomb structure captures small molecules helping reduce odors and remove unwanted compounds;
  • Natural enzymes — neutralizes odors;
  • Icelandic algae — hydrates skin, calms inflammation and helps restore skin’s pigmentation;
  • Bamboo — helps brighten and strengthen skin from shaving underarms;
  • Aloe — help to heal any shaving knicks; and
  • Vitamin e — fights free radicals.

Geodeo Island and Ocean scents retail for $3.99 each.

 

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Braun officially unveils CoolTec electric shaver

BY Antoinette Alexander

CINCINNATI — Braun, a member of the Procter & Gamble Beauty and Grooming family of brands, has introduced its latest shaving innovation, the CoolTec electric shaver.

While most electric shavers allow heat to build up uncomfortably in the shaver head, CoolTec was engineered with an aluminium cooling bar that continuously removes heat from the shaver head. The shaver’s design elements ensure a noticeable reduction in the signs of dry shaving irritation, including burning, itching, redness, skin tension and warmth, the company stated.

“CoolTec is arguably the most technologically advanced dry shaver in the world,” stated Michael Kewley, marketing manager of Braun male dry shaving. “CoolTec’s innovation is matched by its elegance. From the meticulous craftsmanship of the dual-zoned, rubberized grip to the enduring strength of its ergonomic handle, the product’s dynamic design is the perfect balance of quality, functionality and aesthetics that will change the way men dry shave.”

According to the company, the secret behind CoolTec’s innovation is Braun’s thermo-electric-cooling (TEC) technology, which was originally developed for use in spacecrafts and satellites. With this technology, Braun CoolTec is the first dry shaver specially engineered to take the heat out of shaving. The shaver is also accredited by the Skin Health Alliance, an independent, not-for-profit organization working with international dermatologists, researchers and skin scientists.
Features of Braun CoolTec’s include:

  • Three-stage cutting system that adapts automatically to facial contours, simultaneously shaving short and long hairs with every stroke;
  • SensoBlade technology designed to capture and cut hairs growing in different directions for the ultimate smooth shave;
  • Long-hair trimmer for easy and precise beard and sideburn styling;
  • Full battery charge in only an hour, and up to 45 minutes of cordless shaving;
  • Available with the automatic clean and charge station, a cleaning process unique to Braun. At the touch of a button the shaver is hygienically cleaned, charged and lubricated for maximum convenience, keeping the key precision cutting parts in top condition; and
  • Cools your face to 44 degree.

Designed by engineers, Braun CoolTec shaver is endorsed by Dr. Marcus Maurer, professor of dermatology and allergy and director of research at Allergie-Centrum-Charité, Charité-Universitätsmedizin in Berlin, Germany, the company noted.

This summer, Braun asked men to try the CoolTec shaver for the first time at “Power of Cool” events in Hermosa Beach, Calif. and Miami. To hear their testimonials about the CoolTec shaving experience, visit http://goo.gl/gnBY30.

Braun °CoolTec has a recommended price of $199.99 and is currently available in U.S. stores.

 

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