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Beauty.com to take part in Kaboodle’s Brand Program

BY Michael Johnsen

SUNNYVALE, Calif. Kaboodle, a fast-growing online social shopping community where people discover, recommend and share products, announced Tuesday that it will create brand profiles and enable retail partners to claim and manage their profiles on Kaboodle, including drugstore.com’s Beauty.com site.

“We are excited to take part in Kaboodle’s Brand Program, where we see a unique opportunity to engage with the Kaboodle community through our drugstore.com and Beauty.com brand profile on Kaboodle,” stated drugstore.com chief marketing officer David Lonczak. “In addition, we will soon incorporate the ‘Add to Kaboodle’ button next to products on Beauty.com, and plan to do the same on drugstore.com in the near future, making it even easier for products to be added to personal Kaboodle pages,” he said. “Our brands’ profiles on Kaboodle will simplify the process of drawing valuable insight from our customer interactions, and will afford us the chance to engage with the Kaboodle shopping community to further our brand loyalty among their users as we reach out to the brand savvy consumer.”

Kaboodle’s Brand Program is designed to help retailers and brands build awareness within the Kaboodle community, enhance relationships with customers, and take advantage of unique merchandising and sales opportunities. Kaboodle’s program includes advertising and affiliate opportunities, contests and giveaways within the Kaboodle community, “Add to Kaboodle” buttons which can be syndicated to partners’ online stores, and now brand profiles in Kaboodle.

Kaboodle has more than six million monthly unique visitors and more than 500,000 registered users who have added three million online products to the site. 

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CVS Caremark awarded AT&T PBM contract

BY Antoinette Alexander

WOONSOCKET, R.I. CVS Caremark has been awarded a contract to provide PBM services to AT&T’s employees and retirees, effective Jan. 1, 2009.

“We are delighted that AT&T has chosen to consolidate its entire PBM business with us,” stated Tom Ryan, chairman, president and chief executive officer of CVS Caremark. “AT&T is one of our oldest and best customers, and we consider this decision to be a vote of confidence for our integrated model of delivering pharmacy health care. By consolidating their PBM business with CVS Caremark, they will be well positioned to consider a number of the unique services that only we can offer.”

Under the agreement, CVS Caremark will provide a suite of integrated pharmacy services, including claims processing, network management, rebate contracting, mail order pharmacy and specialty pharmacy services.

Commenting on the news, Lehman Brothers analyst Meredith Adler stated in a research note, “Since Caremark already had about two-thirds of the contract previously, we estimate that the incremental revenue will be about $350 million. The total contract is approximately $1.25 billion, with mail accounting for two-thirds of revenue and retail representing the other one-third.”

Adler estimated that the impact to earnings to be about 2 cents to 3 cents. “We believe AT&T’s desire to work with CVS demonstrates that payors are beginning to appreciate the value of the company’s combined model,” she stated.

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Safeway president of perishables exits company

BY Doug Desjardins

PLEASANTON, Calif. Safeway’s president of perishables, Des Hague, has left the company and will be replaced by executive Kelly Griffith. A statement from Safeway stated Hague left the company “to pursue other business opportunities.”

“We are grateful for the contributions and wish him well in his future endeavors,” said Safeway president and chief executive officer Steve Burd in a statement.

Griffith has been with Safeway for 28 years and was most recently president of the chain’s Portland Division, a position he’s held since 2005. His position is going to be filled by Steve Frisby, who is currently president of Safeway’s Texas Division. Frisby has been with Safeway since 1972.

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