BEAUTY CARE

Showcasing the latest in beauty

BY DSN STAFF

SinfulColors expands into makeup

SinfulColors has packed a punch in the nail lacquer category, with on-trend colors and collaborations with Kylie Jenner and Kandee Johnson. The Revlon-owned company is going beyond the nail category, rolling out a color cosmetics collection fronted by actress Vanessa Hudgens.

“Vanessa is the perfect global color collaborator for SinfulColors — she’s not afraid to express herself or take risks,” SinfulColors senior director of global marketing Siobhan McCarthy said

The first 18 items debuted on Amazon, and more than 100 SKUs with retail prices starting at $3.99 will roll out to select chains in early 2018. Retailers said the lineup would allow Revlon to compete with the invasion of mass-market independent brands, and a leg up with millennial shoppers.

 

Seaweed Bath extends product line

Seaweed Bath has new items in its Detox + Age Defying Skin Care line, launching first at Target. Included are a Purifying Gel Cleanser, a Purifying Micro Scrub, a Restore + Protect Day Cream and a Restoring Marine Night Therapy cream.

Allison Grossman and her husband Adam established Seaweed Bath while looking for a natural solution for Adam’s sensitive skin. The company’s products contain hand-harvested Bladderwrack seaweed found off the coast of Portland, Maine. It is picked every summer when the seaweed is at its peak for nutrient density in a way that allows it to regenerate to the same size or larger within 36 months, the company said.

The brand is rapidly expanding in mass stores, including Target, CVS Pharmacy and Whole Foods.

 

Physicians Formula marks 80 years with new Items that get back to its roots 

To celebrate its eighth decade, Physicians Formula is rolling out a bevy of new items. One, in particular, incorporates the power of charcoal. The brand’s Charcoal Detox Cleansing Stick brings Physicians Formula back to its roots as a problem and solution skin care line, but with the fresh twist of a stick package.

The stick debuts early in 2018 priced at $9.95. Other standouts the company has in the pipeline for
next year include a brow enhancer called Brow Last, a range of foundations called The Healthy Foundation, a new Butter Highlighter and a build-out of its lip offering in the form of a collection called Healthy Lip Velvet Lip. A major initiative for the company is to expand its shade ranges to serve all consumer complexions, it said.

 

IsaDora’s back in the U.S., bringing Swedish innovation

Walgreens.com is exclusively selling IsaDora’s new Nude Super Fluid Foundation, a new generation of foundation formulations. The foundation fuses with skin to create a “no makeup” feel, and is suited for all skin types.

The Swedish color brand launched 150 SKUs on Walgreens.com in November. It is a homecoming for IsaDora, the best-selling color brand in Sweden, according to statistics from The Swedish Cosmetics, Toiletry and Detergent Association.

Walgreens stocked IsaDora chainwide in 2005, helping build exclusivity in its beauty aisles. In 2008, it retrenched from the United States, but IsaDora’s management feels the time is right to grow stateside — especially amid mounting demand for color cosmetics.

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Quallis Brands enters men’s personal care with wipes

BY Gisselle Gaitan

Quallis Brands, the parent company of men’s grooming brand Scotch Porter is diving into a new territory with their latest product launch. The company has announced their entry into the men’s personal care category with the launch of Fresh Meat Masculine Wipes.

Designed to freshen one of the most sensitive areas, the wipes are gentle on skin, infused with aloe, vitamins B, E and free of parabens, phthalates, chlorine, formaldehyde, and alcohol, the company said.

The product can also be used on underarms, feet and wherever else a quick refresh is needed. The line also contains notes of leather, black peppercorn, patchouli, musk, citrus and warm woods.

Fresh Meat Masculine Wipes can currently be found for purchase on the gotfreshmeat.com website, with a 40ct pack retailing for $5.99. Future expansion to Amazon also is expected, the company said.

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NYX Professional Makeup, Samsung partner on virtual reality tutorials

BY Gisselle Gaitan

NYX Professional Makeup is venturing into the world of virtual reality with the help of Samsung Electronics America. The two companies have announced their collaboration in bringing virtual reality makeup tutorials to consumers, through Samsung Gear VR.

Called the “Impossibly NYX Professional Makeup” experience, it features three tutorials led by top beauty vloggers, Kristen Leanne, Mykie, known as Glam & Gore and Karen Sarahi Gonzalez. Users will be able to use the Gear VR Controller to select products they would like to learn more about, and at the end of the experience, consumers also will receive a special offer to purchase featured products.

“NYX Professional Makeup is a digitally-native brand with millions of followers across our global social media platforms,” Mehdi Mehdi, VP of Digital at NYX Professional Makeup, said. “We aim to seamlessly incorporate digital into everything we do and see virtual reality as the new frontier in the beauty industry. Our community is passionate about their connection to beauty influencers, and Samsung’s Gear VR technology provides our customers with a level of immersion and proximity to their favorite beauty vloggers that they’ve never experienced before. We are thrilled to continue to push the envelope using cutting-edge technology, and are ecstatic to partner with a best-in-class company like Samsung.”

The L’Oreal-owned company will launch the virtual reality experience in select NYX Professional Makeup stores on Dec. 18, which will then be followed up with a nationwide expansion over the course of 2018.

“The retail landscape is rapidly evolving, and we’re evolving with it. We have been reinventing the future of beauty services for years, and we see this partnership as the natural evolution to that. Through VR, we’re creating more dynamic, personalized experiences that add value for our customers in a new and personalized way,” Rachel Weiss, VP of digital innovation and entrepreneurship at L’Oreal USA said.

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