‘Beauty foods’ have yet to take off in the U.K., Datamonitor study finds
LONDON The buzz around so-called “beauty foods,” which marry such appearance benefits as anti-aging properties into foods and beverages, has yet to take off in the United Kingdom as many consumers there remain skeptical, according to a recent Datamonitor study.
In recent years, the personal care segment has seen an influx of “beauty foods,” also known as “nutricosmetics,” hit the market as manufacturers have promoted the notion of “you are what you eat.”
For example, in the United States, Borba sells its skin balance water blends that contain exotic fruits, antioxidant ingredients, and essential vitamins and minerals to help improve and protect skin from the inside out. There?s also Luna, the makers of the nutrition bar for women, which developed Luna Elixir, an organic drink mix formulated specifically for the nutritional needs of women.
Datamonitor’s research found that, despite some skepticism, U.K. consumers do have a casual interest in “beauty foods” but seem to be holding back for various reasons. The survey found that only 27% of British consumers said they were not interested in the idea of foods and beverages that improved personal appearance. In addition, nearly half (49%) said they were interested in but not actively buying these products. These findings suggest, according to Mark Whalley, consumer markets analyst for Datamonitor, that industry players need to do more to convince these consumer groups that such products are worth the money.
“People want to believe that they can look better just by eating or drinking a product, but the truth is that many Brits are skeptical about this. Manufacturers must do all they can to convince people to really get behind beauty foods, because the interest is there,” stated Whalley, who suggested such ideas as gaining an endorsement from a respected professional association.
OPI Products teams up with Look Good…Feel Better
WASHINGTON Nail care company OPI Products has teamed up with Look Good…Feel Better, a national public service program that helps women cope with appearance-related changes from cancer treatment, to help raise money for the cause.
The partnership also honors both groups’ 20th anniversaries: OPI launched its nail lacquers 20 years ago, the same year Look Good…Feel Better conducted its first workshop. To mark this milestone, during July and August OPI will contribute a portion of the proceeds of every bottle of its Bubble Bath Nail Lacquer sold, with a minimum contribution of $25,000, to the Personal Care Products Council Foundation to benefit Look Good…Feel Better.
“We saw the celebration of these 20th anniversaries as an ideal opportunity to raise awareness and recognition for Look Good…Feel Better,” stated Louanne Roark, executive director of the Personal Care Products Council Foundation and the Look Good…Feel Better program. “We are thrilled to have the support of OPI in this endeavor. The funds raised will help us reach even more women coping with the side effects of cancer treatment.”
The OPI Bubble Bath Nail Lacquer benefiting Look Good…Feel Better will be available in at least 10,000 participating salons and retail locations nationwide beginning this July. Point-of-purchase displays provide more information about the Look Good…Feel Better program and where to find available workshops.
“We are very excited to support such a worthwhile initiative for Look Good…Feel Better and be a part of this wonderful tradition of caring,” added Suzi Weiss Fischmann, EVP and artistic director, OPI Products. “The partnership was a natural fit because OPI shares the common goal of helping women to look and feel beautiful.”
OPI is a member of the Personal Care Products Council and is also a supporter of the Personal Care Products Council Foundation.
MODE launches new lip product
ALBANY, N.Y. MODE, whose beauty products are sold in drug stores, supermarkets and specialty stores, has announced the launch of its new Lip Lacquer in Like a Virgin.
The fuchsia lacquer promises to give lips ultra shine and is infused essential oils, natural pearlescents, sweet almond oil and proactive natural waxes for healthy lips.
Lip Lacquer in Like a Virgin began hitting store shelves this month and has a suggested retail price of $4.75.