BEAUTY CARE

‘Beauty foods’ have yet to take off in the U.K., Datamonitor study finds

BY Antoinette Alexander

LONDON The buzz around so-called “beauty foods,” which marry such appearance benefits as anti-aging properties into foods and beverages, has yet to take off in the United Kingdom as many consumers there remain skeptical, according to a recent Datamonitor study.

In recent years, the personal care segment has seen an influx of “beauty foods,” also known as “nutricosmetics,” hit the market as manufacturers have promoted the notion of “you are what you eat.”

For example, in the United States, Borba sells its skin balance water blends that contain exotic fruits, antioxidant ingredients, and essential vitamins and minerals to help improve and protect skin from the inside out. There?s also Luna, the makers of the nutrition bar for women, which developed Luna Elixir, an organic drink mix formulated specifically for the nutritional needs of women.

Datamonitor’s research found that, despite some skepticism, U.K. consumers do have a casual interest in “beauty foods” but seem to be holding back for various reasons. The survey found that only 27% of British consumers said they were not interested in the idea of foods and beverages that improved personal appearance. In addition, nearly half (49%) said they were interested in but not actively buying these products. These findings suggest, according to Mark Whalley, consumer markets analyst for Datamonitor, that industry players need to do more to convince these consumer groups that such products are worth the money.

“People want to believe that they can look better just by eating or drinking a product, but the truth is that many Brits are skeptical about this. Manufacturers must do all they can to convince people to really get behind beauty foods, because the interest is there,” stated Whalley, who suggested such ideas as gaining an endorsement from a respected professional association.

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MODE launches new lip product

BY Antoinette Alexander

ALBANY, N.Y. MODE, whose beauty products are sold in drug stores, supermarkets and specialty stores, has announced the launch of its new Lip Lacquer in Like a Virgin.

The fuchsia lacquer promises to give lips ultra shine and is infused essential oils, natural pearlescents, sweet almond oil and proactive natural waxes for healthy lips.

Lip Lacquer in Like a Virgin began hitting store shelves this month and has a suggested retail price of $4.75.

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Ronald Lauder steps down from Estee Lauder Cos. board

BY Antoinette Alexander

NEW YORK The Estee Lauder Cos. has announced the retirement of Ronald S. Lauder from the company’s board of directors. Filling the vacancy on the board is his daughter, Jane Lauder.

Ronald S. Lauder will continue to serve as chairman of Clinique Laboratories and as an officer of The Estee Lauder Cos.

Jane Lauder currently serves as SVP/GM of the company’s Origins brand. Prior to joining Origins, she was SVP of global marketing for the company’s Clinique brand. Her previous experience also includes serving as VP marketing for BeautyBank and VP marketing for Stila.

The Estee Lauder Companies’ board of directors consists of 13 directors, four of which are members of the Lauder family and will now include: William P. Lauder, chairman of the board and executive chairman of The Estee Lauder Companies; Leonard A. Lauder, chairman emeritus of the board; Aerin Lauder, SVP and creative director of the Estee Lauder brand; and Jane Lauder.

“We are very pleased that Jane has joined our board of directors,” stated William P. Lauder. “Jane’s innovative marketing sense, longstanding commitment to our company and proven talent has earned her the respect of our directors. She has a deep understanding of our business and the family values upon which our company has been built. I am confident she will help carry on the heritage that has been instrumental in driving long-term shareholder value and enhancing our role as the leader in prestige beauty.”

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