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Beauty crisis smoothed over with hair-removal products

BY Antoinette Alexander

No woman wants to find herself in a hairy situation, and manufacturers are heeding the call by churning out innovative hair-removal products that promise a quicker, pain-free process that delivers silky, smooth results.

In fact, a survey commissioned by Tria Beauty, a maker of a high-end laser hair-removal system, found that most women (93%) “feel more beautiful” when their unwanted hair has been removed and “enjoy the silky, smooth feeling” of their skin (97%). For the study, Zoomerang randomly sampled 1,000 women ages 18 to 49 via an online questionnaire.

While Tria, through its beauty survey, was promoting its pricey ($800) laser hair-removal system, the findings come as no surprise. However, most women—especially in light of today’s economy—will opt for a much cheaper solution, which bodes well for the mass market.

For women who prefer wax or hair-removal formulas, Coty’s Sally Hansen brand developed several new hair remover products. The Naturally Bare crème hair remover for body is a patented micro-bead formula with moisture-lift Jojoba beads that “prop up” hair so the remover works deeply for better results. To remove hair from such little places as toes, knuckles, belly and facial areas, there’s the new Naturally Bare waxing strips for faces and little spaces. The water-rinseable wax strips are pre-cut and pre-sized and are made on naturally derived PLA film.

The Sensitive Skin spray-on shower-off hair remover works to remove hair in as little as three minutes by spraying, waiting and rinsing away. The product has a 360-degree spray to reach those hard-to-reach places. The formula also features a hair growth inhibitor to help reduce the appearance of growth over time.

Nair, a Church & Dwight product, has unveiled several new hair-removal products. Nair has developed the new Shower Power sensitive formula. There’s also the new Nair exfoliator for legs and body. The 3-in-1 formula exfoliates skin, removes hair and moisturizes for soft, smooth skin.

For removing hair on the face, Nair has introduced a new Precision face and upper lip kit, which is comprised of a hair remover cream and rebalancing moisturizer. Results are expected to last up to three weeks. Meanwhile, a new formula of Nair face wax strips features cool mint strips and soothing wipes for added comfort.

In addition, Procter & Gamble has expanded its successful Venus shaving system portfolio with the recent launch of several new products, including the Satin Care lavendar kiss shae gel and Venus disposables tropical razors, which come in a multipack of three tropical-inspired colors (bright yellow, pink and green) and have a fresh-scented handle.

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CVS opens Beauty360 No.3 in one of its original Project Life stores

BY DSN STAFF

NEW YORK — If anyone thinks that CVS has recast itself solely as a healthcare company, given its string of acquisitions in recent years — particularly, Caremark and MinuteClinic — they probably haven’t seen a Beauty360 store yet. In fact, standing in the middle of one of these 3,000 sq.-ft., high-end beauty boutiques, you might have a hard time recognizing you were in a CVS store at all.

Beauty360 is the culmination of the long-time vision and an awful lot of hard work on the part of several key individuals, most notably, CVS’ top merchant Mike Bloom, VP beauty merchandising Cheryl Mahoney, senior beauty category manager Mary Lou Gardner and Mike LePage, director, retail innovations and store design. Importantly, it is also a very bold statement that, for as much energy as CVS Caremark devotes to driving solutions that save lots of money for big payers of health care, it is very much still focused on its stores, and using other areas beyond health and wellness to spark innovation and create reasons for customers to shop their stores.

You want to talk about growing the market basket? How about adding a whole other basket? With prices on many items topping $100, Beauty360’s contribution to overall store profitability is palpable. According to CVS executives, sales in the two other locations the company operates in Mission Viejo, Calif., and Washington, D.C., are well ahead of expectations.

And why wouldn’t they be? No woman in her right mind, with at least a minute or two to spare, isn’t going to check out Beauty360 — particularly in the ritzy neighborhoods the chain is putting the stores in. The average household income in Mission Viejo is roughly twice the national average; in terms of shopping, Fodor’s calls Dupont Circle “a younger, less staid version of Georgetown — and almost as pricey”; and the newest Beauty360 in Ridgefield, Conn., is surrounded by seven-figure homes. Bloom says CVS is planning to a whole bunch of them into the former Longs stores it is currently converting, which includes many more posh areas to pick from.

With just 30 of the stores planned by the end of the year, and about 50 by this time next year, it likely will be a while before the impact of Beauty360 begins to be seen in CVS’ earnings. In the meantime, you can expect sales per square foot to balloon in the stores that share a roof with a Beauty360.

Beauty360 is an important message to its competitors that CVS hasn’t forgotten about the importance of creating excitement in its stores.

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SDI launches iPhone, iPod application for allergy sufferers

BY DSN STAFF

NEW YORK The addition of SDI’s Pollen.com allergy applications to the growing number of iPhone/iPod touch-friendly, health-related applications is just the latest example of how an e-health evolution is more and more becoming a part of America’s daily lexicon.

 

Already, there are more than 100 health-related applications available for the Apple products, including FDA for iPhone and WebMD Mobile. According to Apple COO Tim Cook, those apps are available to some 37 million users — that’s how many iPhones and iPod touches are currently on the market.

 

 

Concerned about what exactly those food additives in your favorite snack are? There’s an app for that. Worried about your blood pressure or heart rate? There’s an app for that. Want to know what your blood-sugar level means? There’s an app for that, too.

 

Indeed, while SDI was preparing for its official Pollen.com iPhone app launch, two Northwestern University teams took home the top two prizes awarded in the Diabetes Mine Design Challenge last week. The challenge? Develop an iPhone app that diabetics could use to help manage their condition.

 

Next month, Apple plans to release an updated iPhone 3.0 with support for Bluetooth-enabled medical peripheral devices, like Johnson & Johnson’s LifeScan glucometer. And while Apple is updating its iPhone capabilities, Palm will be introducing its Palm Pre, slated to debut June 6 on the Sprint network. The Palm Pre is expected to give Apple’s iPhone a run for its money, but at the very least, it’ll open the door of health-related mobile apps to that many more users.

 

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