Beauty concept offers ‘service as you like it’
NEW YORK — Clinique unveiled what it calls a new “consumer-inspired” cosmetics merchandising concept here at Lord & Taylor’s landmark Fifth Avenue store.
The new “Service As You Like It” beauty counter concept, which appears to borrow a page or two from mass, offers shoppers multiple ways to engage and interact with the brand and products in the space. New features include the Foundation Bar and dedicated makeup and skin care browsing areas, which encourage shoppers to test and select items at their leisure. A “Top Ten” wall showcases current best sellers.
But at the heart of the “Service As You Like It” concept is the option for consumers to shop the department as they prefer, including:
Full service: Clinique experts are on hand to provide comprehensive skin consultations, recommend items and provide product application tips.
Guided self-service: A 90-second computer-guided skin care analysis helps customers identify skin care concerns, processing more than 180,000 product combinations to precisely match customers’ individual needs. Also, a printed analysis provides a list of product recommendations.
Self-service: With such play-and-pay features as the Colour Bar and the interactive Mascara and Lip Bars, shoppers can test, pick up and play with products—and the shopping basket sends a message to the consultants that this customer wants to browse by herself.
Colgate Total encourages diabetics to brush up on oral hygiene habits
NEW YORK In recognition of Diabetes Awareness Month, Colgate Total is offering consumers tips to build good oral hygiene habits.
Citing a statistic from the Centers for Disease Control and Prevention, which noted the increased prevalence of gum disease among those with diabetes, the toothpaste brand has made the following recommendations to consumers:
- Control your glucose levels. If your blood glucose levels are poorly controlled, you are more likely to develop serious gum disease than people with properly controlled glucose levels;
- Floss at least once a day. Flossing helps remove plaque between your teeth and under your gum line;
- Brush at least twice a day and use an antibacterial toothpaste. This is proven to reduce the germs that can lead to gum disease;
- Schedule regular dental cleanings. Visit your dentist at least twice a year for professional cleanings, and remind your dentist that you have diabetes — oral care should be a part of your overall diabetes management care to ensure that serious gum disease isn’t causing your blood sugar to rise, making diabetes harder to control; and
- Look for early signs of gum disease. Report any signs of gum disease — including redness, swelling and bleeding gums — to your dentist.
"Overall, there is low awareness among the diabetes community about the association between oral health and the short- and long-term implications it may have on a successful, comprehensive diabetes management plan," said Maria Emanuel Ryan, a professor of oral biology and pathology at Stony Brook University in Stony Brook, N.Y. "One of the many complications of diabetes is a greater risk for periodontal disease. Poor control of diabetes can cause various adverse effects in the mouth, such as salivary gland dysfunction, dental caries and oral infections. If you have oral infection and inflammation, it’s much more difficult to control blood glucose levels. Intensive periodontitis treatment significantly reduces levels of A1C, a measure of glucose control over the prior two to three months."
For more information about the link between oral health and diabetes, please visit OralHealthAndDiabetes.com.
Coty acquires Dr. Scheller Cosmetics
NEW YORK Coty has agreed to acquire Russian beauty maker Kalina Group’s German subsidiary, Dr. Scheller Cosmetics. Under the deal, Kalina will retain the rights to the Dr. Scheller skin care business and related subsidiaries.
The acquisition further enhances Coty’s portfolio, which now will include DSC’s German makeup brand, Manhattan, and its anti-acne cosmetic brand, Manhattan Clearface. With these products, Coty will become the second-largest player in the German color cosmetics market, the company said. Coty’s market share in the color cosmetics category in Germany will increase from 7% to 17%. Globally, the color cosmetics pillar will represent 25% of Coty’s total portfolio. It also paves the way for Coty to achieve its goal of becoming a $7 billion beauty company by 2015, the company added.
"The acquisition of Dr. Scheller Cosmetics is a natural extension of our strategy to offer a well-balanced portfolio of brands, representing some of the leading consumer products in Germany," said Bernd Beetz, Coty CEO. "Their well-established brand, high-quality products, market presence and loyal consumers will complement and add value to Coty’s existing offerings."
Financial terms of the transaction were not disclosed, and the transaction is subject to certain merger control approvals.