BEAUTY CARE

Beautology Brands, Daisy Fuentes unveil ethnic hair care line

BY Antoinette Alexander

CHICAGO Hair care company Beautology Brands is expanding its portfolio with the addition of the new Daisy Fuentes Style Pro line, an ethnic hair care line developed in partnership with the Cuban-American model and actress.

“Daisy has and continues to play an integral role in every aspect of the brand from formulations to packaging to advertising. She has a wealth of knowledge to share from her years of hands-on experience with the world’s top beauty and fashion experts,” stated Stuart Straus, CEOand president of Beautology Brands, which he founded in 2006.

The new paraben and sulfate-free collection is comprised of nine SKUs, including Smooth & Straight Conditioner and Shampoo; Curls & Waves Shampoo, Conditioner and Mousse; Ultra Deep Conditioner; All Day Hair Spray; Straightening Blow Dry Flat Iron Finishing Spray; and High Shine Finishing Spray. Prices range between $7.99 and $9.99. 

In addition to the launch of the Daisy Fuentes Style Pro line, Beautology Brands is debuting in 2009 its Big Colour on the Charles Worthington London front. Big Colour has a dual benefit of volumizing plus color protection/enhancement. 

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Roche to serve as SVP, global sales and marketing for University Medical Pharmaceuticals

BY Antoinette Alexander

IRVINE, Calif. University Medical Pharmaceuticals, a manufacturer of skin and beauty care products, has tapped former Maybelline-Garnier executive Tom Roche to serve as its new SVP of global sales and marketing.

In his new role, Roche will oversee the company’s worldwide sales and marketing programs, reporting to Raymond Francis, president and CEO. Roche is currently focused on the trade and consumer introduction of extensions to the company’s WrinkleFree line, which focuses on non-surgical wrinkle and fine line reduction as well as skin hydration.

Prior to joining University Medical Pharmaceuticals, Roche was VP of field sales for L’Oreal USA’s Maybelline-Garnier division. He helped build the Nutritioniste brand into a $100 million-plus line for the company. He has also held executive positions with Pfizer/Warner-Lambert managing oral care and consumer health care product lines, and Schwarzkopf & Dep, a division of Henkel Corp., where he opened up new international markets and retail channels for the company’s hair styling products.

University Medical Pharmaceuticals sells its skin and beauty care products at more than 40,000 mass-market retail locations throughout the United States. A cornerstone of Roche’s skin care offerings include the AcneFree line of products.

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Johnson & Johnson’s Aveeno introduces hair care line

BY Antoinette Alexander

New York Johnson & Johnson’s Aveeno skin care brand is entering the hair care market with the launch of its new Aveeno Nourish+ Hair Care Collection.

The collection, which will hit retail shelves in April, features Aveeno’s Nourishing Wheat Complex, a blend of wheat germ oil and wheat protein, to target and repair the most damaged areas of the hair follicle, leaving hair restored, replenished and revitalized.Wheat Protein can be found in many hair care products but, according to the company, Aveeno’s complex uses one large, non-hydrolyzed protein polymer, which is not soluble in water. This allows for a targeted, more substantive deposition of the wheat protein.The Aveeno Nourish+ Shampoos and Conditioners are designed to moisturize hair without the added build-up so, according to the company, as long as hair is washed with the Aveeno Nourish+ Shampoos, a separate clarifying shampoo is not needed. The shampoo and conditioners are gentle enough for color-treated hair.Products in the collection include:€ Nourish+ Moisture Shampoo and Conditioner€ Nourish+ Revitalize Shampoo and Conditioner€ Nourish+ Volumize Shampoo and Conditioner€ Nourish+ Soothe Shampoo€ Nourish+ Condition Leave-In TreatmentThe products are priced at $6.49 each. 

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