Beautifying the brow
NEW YORK — Bold brows are hot, as evidenced by the beauty looks at spring 2012 Fashion Week and the sales data at retail. Looking to spring 2012, Maybelline New York has introduced its new Master Shape Brow pencil. The wax pencil features subtle color pigments for a natural look, and the groomer brush adds the finishing touch. It comes in blonde, soft brown, deep brown and auburn, and has a suggested retail price of $7.99.
Sales of eyebrow makeup at food, drug and mass (excluding Walmart) rose 5.9% in the 52 weeks ended Nov. 27, according to SymphonyIRI Group.
Innovation aids depilatories sales
New products and innovation helped drive sales of depilatories. According to SymphonyIRI Group, sales of depilatories rose more than 15% to $23.4 million for the most recent 12 weeks ended Nov. 27 at food, drug and mass (excluding Walmart).
Olay recently entered the segment with its new Olay Smooth Finish Facial Hair Removal Duo, a two-step system to remove unwanted facial hair. Earlier in 2011, Veet launched its Ready-to-Use Hair Removal Wax Strips For Face & Body and also reformulated its Veet Fast Acting creams for normal and sensitive skin.
The article above is part of the DSN Category Review Series. For the complete Skin Care Sell-Through Report, including extensive charts, data and more analysis, click here.
ReportersNotebook — Beauty Care, 1/30/12
SUPPLIER NEWS — Celebrity Denise Richards announced on her blog on Jan. 2 that she has teamed up with stylist Cristophe to create her own hair care line. The Denise Richards Volume Extend hair care line consists of shampoo, conditioner and three styling aids. The line is launching in late January.
Dr. Fresh is expanding its mouthwash production facilities located on-site at its Buena Park, Calif., headquarters and is in the process of installing a toothpaste manufacturing facility. The upgraded facility, expected to be running by the end of second quarter 2012, will operate at three times the speed of present production. In addition to FireFly and licensed Aim, Close-Up and Spider-Man mouthwashes, Dr. Fresh also manufactures Binaca breath drops. The new toothpaste manufacturing facility will accommodate production of branded and private-label adult and children’s toothpastes. It is scheduled to be completed by May 2012.
Goody is launching for 2012 its first-ever heat styling products. The new collection is comprised of the Goody Heat Flash Dry blow dryer (SRP $36.99), which is designed to create smooth results with shorter drying time; Smart Temp blow dryer (SRP $29.99), which allows users to choose the temperature of heat; and Wave Creator styling iron ($29.99), which features a wave barrel to create natural-looking waves. In other news, Goody has developed its new DoubleWear collection. Elastics and head wraps have been upgraded with either a gold or silver overlay in multiple shapes/textures, resembling a bangle-type bracelet or necklace.