BEAUTY CARE

Beauté de Maman begins national retail rollout

BY Antoinette Alexander

WESTPORT, Conn. — TriStar Wellness Solutions has announced that its Beauté de Maman brand of beauty and wellness products for pregnant and nursing women has begun its national rollout to drug store, grocery and natural food retailers across the country.

Following a test at selected retail locations during the second half of 2013, the brand will now begin significant retail expansion in 2014. The brand expects to achieve retail distribution in more than 5,000 stores by the end of 2014.

Beauté de Maman brand provides beauty, personal care, and wellness products to meet the special needs of pregnant and nursing women. Created by an OB/GYN for her patients, each product in the Beauté de Maman range is formulated to meet the highest standards for natural ingredient selection that are safe for the mother while addressing the unique symptoms women encounter during pregnancy.

 

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Naterra International expands portfolio with new Aqua Spa

BY Antoinette Alexander

NEW YORK — Naterra International, the maker of Tree Hut and Baby Magic, has developed a new bath and body care line called Aqua Spa.

The line includes a trio of spa-inspired bath and body collections infused with deep-sea minerals and a Marine Youth Complex to help battle the signs of aging. Each collection includes a bath soak, bath oil, body cleanser and a crème. The three scents in the collections are: 

  • Energize: A fusion of citrus and ginger;
  • Relax: A mixture of lavender and chamomile; and
  • Soothe: A combination of eucalyptus and mint.

The Aqua Spa line will be available in March at select Walmart stores and on Amazon. The manufacturer suggested retail price is $9.99 each.

 

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Colgate launches new Optic White Toothbrush + Whitening Pen duo

BY Antoinette Alexander

NEW YORK — Colgate-Palmolive has introduced its new Colgate Optic White Toothbrush + Whitening Pen — the first-ever toothbrush with a built-in whitening pen.  

The new Colgate Optic White Toothbrush + Whitening Pen is aimed to provide a convenient, affordable way to achieve high-impact teeth whitening at home, with whiter teeth in two days, the company stated.

The toothbrush is specially designed with polishing bristles and whitening cups to help remove surface stains. The built-in whitening pen, which stores inside the toothbrush’s handle, contains a whitening gel that adheres to teeth after application and starts working on contact.

"We are very excited to share our latest oral care innovation, which offers consumers a more convenient way to clean and whiten their smiles at home," stated Philip Durocher, VP and GM, U.S. Oral Care at Colgate-Palmolive. "Our new Colgate Optic White Toothbrush + Whitening Pen leverages advanced science to deliver advanced whitening in a simple and easy way that fits right into the existing brushing routine."

The Colgate Optic White Toothbrush + Whitening Pen is the newest addition to the Colgate Optic White line of products.  To achieve whiter teeth in one day, the manufacturer suggests using the Colgate Optic White Toothpaste, Mouthwash, and Toothbrush + Whitening Pen all together.
 

 

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