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Bear Naked energizes with three new nutritious trail mix blends

BY Melissa Valliant

LA JOLLA, Calif. Natural food company Bear Naked has added three new trail mix blends to its 100% Pure & Natural line of snacks, which currently includes granola, ready-to-eat cereals and Grain-ola bars. The all-natural trail mix blends Bear Naked’s whole-grain granola with an assortment of nuts, dried fruits and crunchy seeds.

“Bear Naked is all about enjoying a healthy and active lifestyle, so we look to create real food that meets the needs of individuals as passionate as we are about food and adventure,” said Ryan Therriault, senior manager of brand marketing and innovation at Bear Naked.

Now available in 4.5-oz. re-sealable packages in stores nationwide, Bear Naked trail mixes offer three flavors: cranberry almond, pecan apple flax and chocolate cherry. The cranberry almond mix combines tangy cranberries with sun-ripened raisins, walnuts, almonds and Bear Naked Peak Protein granola clusters. Pecan apple flax offers 200 mg of omega-3 ALA in each serving of Bear Naked Peak Flax granola, raisins, roasted sunflower seeds, pecans, pepitas, apple slices and flax seeds. Chocolate cherry provides sustenance for the adventurer with a sweet tooth, blending Bear Naked Heavenly Chocolate whole-grain granola clusters, cherries and almonds covered in cocoa.

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Hostess launches new line of muffins

BY Alaric DeArment

IRVING, Texas Hostess is launching a brand of muffins to coincide with the back-to-school season, the baked goods manufacturer said Monday.

The company said the baked whole-grain muffins would provide fiber and 150 calories per serving, and will be available in blueberry, banana-nut and chocolate chip varieties.

“Hostess has been producing delicious baked goods for generations,” Hostess Brands VP snack marketing Mike Touhey stated. “As consumers continue to look for convenient breakfast and snack options to start their days off right — especially families stretched for time as they start the new school year — Hostess’ new line of muffins delivers the great taste and convenience that consumers expect from Hostess with additional nutritional benefits.”

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Nestle wins Innovation Award

BY Alaric DeArment

GREENWICH, Conn. An environmentally friendly water bottle made by Nestle has won an award in Connecticut, the international food conglomerate said Monday.

Nestle Waters North America announced that it received the 2010 Gold Connecticut Quality Improvement Award’s Innovation Prize for its Eco-Shape half-liter bottle. The bottle uses 25% less PET plastic than the earlier Eco-Shape bottle, and the company called it among the most environmentally responsible packaged drink choices on the market.

The CQIA is the oldest state-level quality award that uses the criteria of the federal government’s National Institute of Standards and Technology’s Malcolm Balridge National Quality Award for Performance Excellence, named for the Reagan-era commerce secretary.

“Winning the CQIA prize is a testament to Nestle Waters’ leadership in innovation,” Nestle Waters director of health and environmental affairs Kevin Mathews stated. “As a company that depends on natural resources, sustainability is an integral part of our values and business, and we understand that reducing the amount of plastic in our bottles — or ‘lightweighting’ — is the best thing a beverage company can do to reduce its environmental impact.”

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