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Bear Naked debuts Fit cereals

BY Allison Cerra

LA JOLLA, Calif. — Bear Naked has introduced two new cereals to its Fit line of foods.

The new Bear Naked Fit cereals, available in Almond Crisp and Autumn Blend, are made with whole grain flakes, light and crispy clusters (with flax, pepitas and a sprinkle of chia), fruits and nuts.

"We’re dedicated to making delicious, energy-dense foods that fuel an active lifestyle — providing the natural energy needed for people to do what they love and get out and play," said Tom Bowden, director of brand marketing and innovation for Bear Naked. "We crafted our new Bear Naked Fit cereals just like we did our granolas — with everything we love to power you up without weighing you down."

New Bear Naked Fit cereals are available at Target stores nationwide for a suggested retail price of $3.99.

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Wonder launches Smartwhite for Kids

BY Allison Cerra

IRVING, Texas — Wonder has introduced a new bread for kids under its Smart bread line.

New Smartwhite for Kids contains no high-fructose corn syrup, provides the same amount of fiber as 100% whole wheat bread, the calcium of an 8 oz. glass of milk and has only 50 calories per slice, the company said. Two slices of Smartwhite for Kids contain nine essential vitamins and minerals, including iron, vitamin D and folic acid and also has 25% less sodium than regular white bread. Additionally, Smartwhite for Kids’ packaging features Wonder’s new "nutritional notes," which clearly display all of these important nutritional facts about the bread, Wonder noted.

"Smartwhite for Kids is a great way for parents to fit more nutrition into their children’s diets while still giving them the Wonder they know and love," said Stephanie Fletcher, brand manager for the bakers of Wonder. "The bread’s nutrition notes make it easy for families on the go to make informed, nutritious choices for summer snacktime or school lunchtime."

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Provisor Marketing relaunching as an independent agency

BY Allison Cerra

DEER PARK, Ill. — Provisor Marketing announced it is becoming an independent agency after five years with the Emerson Group.

The company said it will continue its emphasis on small- to mid-size consumer packaged goods brands and will maintain focus on creating marketing strategy, planning and implementing for client brands in a competitive marketplace dominated by large brands.

For more information about Provisor Marketing, visit Provisormarketing.com.

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