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Bear-ing it all

BY DSN STAFF

BATTLE CREEK, Mich. — Kellogg’s Bear Naked brand, which includes premium granola, trail mix and granola bars, has entered the cookie category. The company has added Pure & Natural soft-baked granola cookies to its lineup of products.

Available in two flavors—double chocolate and fruit and nut—the cookies are minimally processed and made without preservatives, artificial flavors and trans fats. The cookies offer 10 g of whole grains with no cholesterol, hydrogenated oils or high fructose corn syrup.

Bear Naked cookies also offer some nutritional benefits—both varieties contain 10 g of whole grains and the fruit and nut blend contains raisins, cranberries, walnuts and almonds. Suggested retail price for an 8-oz. box is $3.19.

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Dove gears up for football season

BY Allison Cerra

HACKETTSTOWN, N.J. Mars Chocolate North America is hosting a Dove chocolate football party in New York’s Times Square on Monday to kick off the 2010 NFL season.

The event will showcase new ways for fans and non-fans alike to enjoy the football season by inviting women to make his football time her "me time" with silky smooth Dove chocolate. The event will be co-hosted by Holly Robinson Peete, actress, philanthropist and wife of former NFL quarterback Rodney Peete.

"Dove chocolate is the perfect everyday pleasure any time you need to unwind, celebrate or just enjoy the moment," said Debra Sandler, chief consumer officer at Mars Chocolate North America. "As a proud official sponsor of the NFL, we want to show the estimated 90 million women who will participate in football season that Dove chocolate is one of the sweetest ways to celebrate the perfect play or just enjoy the day."

In related news, the chocolate brand also has launched advertisements showing women enjoying "me time" with Dove.

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Reckitt Benckiser expands PowerRBrands with new campaign

BY Allison Cerra

PARSIPPANY, N.J. One month after testing its social media game PoweRBrands on Facebook, Reckitt Benckiser announced Thursday the official launch of its corresponding advertising/marketing campaign.

The campaign, which is aimed at 18- to 30-year-olds, aims to show how the company operates and what makes its stand out among other fast-moving consumer goods companies, Reckitt Benckiser said. As previously reported by Drug Store News, RB developed social media game PoweRBrands, which is to designed to mirror the real-life experience of being a marketing executive for its users.

Andraea Dawson-Shepherd, RB’s global communications director, said: "Over the last two to three years, we have been placing increasing emphasis on recruiting top talent and have developed a series of initiatives to reach out to gifted students and people early on in their career. The game is the logical ‘next step’ in building a strong online presence, and it’s totally in keeping with our commitment to continuing innovation."

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