BEAUTY CARE

BCBG Max Azria to launch fragrance

BY Allison Cerra

VERNON, Calif. Clothing company BCBG Max Azria has inked a licensing deal with New Wave Fragrances, a manufacturer and worldwide distributor of fine fragrances and beauty-related products.

The BCBG Max Azria fragrance for women will launch in March 2011 in BCBG Max Azria branded boutiques worldwide, national department stores, and more than 1,000 specialty stores nationwide, including Sephora and Ulta.

Always on the forefront of fashion, BCBG Max Azria is the premiere lifestyle collection for today’s modern woman. Reconciling creativity with accessibility and desirability with wearability, BCBG Max Azria occupies a unique position in American fashion, offering sophisticated, confident designs that take consumers from work to weekend in style. “We are thrilled to be partnering with New Wave Fragrances,” said Max Azria, founder, designer and CEO of BCBG Max Azria Group.  “Their expertise in the beauty arena and creative vision make them the perfect match as our fragrance licensee.”

New Wave, which has worked with such companies as Parlux Fragrances, Orlane and Max Factor, said the new partnership will allow New Wave to “translate [Max and Lubov Azria’s] creative and fashion vision into fragrance.”

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Gillette to sponsor Nascar event in line with ProGlide launch

BY Antoinette Alexander

BOSTON Gillette is sponsoring the Nascar Sprint Cup Series race at Pocono Raceway on June 6, which coincides with the official launch of the Gillette Fusion ProGlide shaving system.

All activities to promote the event, titled the Gillette Fusion ProGlide 500 Presented by Target, will be designed to support the new razor, which will also be available to consumers in stores on June 6.

“We are very excited about upcoming partnership with Pocono Raceway and Target,” stated Michelle Potorski, associate marketing director for Gillette North America. “The race sponsorship provides the perfect opportunity to further enhance our efforts to inform consumers of the engineering advancements and breakthrough technology achieved with the Gillette Fusion ProGlide.”

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Nature’s Gate launches new sun care products

BY Antoinette Alexander

NEW YORK Nature’s Gate, a maker of natural personal care products, has announced the launch of its new sunless tanner and faceblock SPF 25. The new products were available in stores as of April.

The Nature’s Gate sunless tanner is formulated with green tea and red raspberry, which fight free radicals. The lightweight, fast-absorbing formula is infused with antioxidant rich olive oil moisturizers.

The new faceblock SPF 25 is fortified with zinc oxide, offering broad-spectrum UVA/UVB protection. It is enriched with vitamins C and E from guava, almond and tomato extracts to help protect skin, while cucumber, aloe and chamomile help soothe skin.

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