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Bazooka launches Juicy Drop Gum

BY David Salazar
NEW YORK — Topps’ Bazooka Candy Brands division is introducing a new way to chew gum with its Juicy Drop Gum. The product lets consumers determine the flavor intensity of their gum and extend its flavor by adding sour gel to each piece. 
 
“Juicy Drop Gum will shake up the gum category by capitalizing on consumer desire for longer lasting flavor, allowing consumers to create their very own delicious gum and gel combination that extends flavor and brings fun to every bite,” Juicy Drop brand manager Rebecca Sotsky said. “Juicy Drop is the only brand that lets consumers control the combination of sweet and sour tastes for a mind-blowing flavor experience.” 
 
The packaging comes with a built-in gel flavor booster and eight pieces of sweet bubble gum. Gum flavor can be added in the piece of gum’s “drop zone” and added while chewing to boost flavor. The gum is available in four flavors, Knock-Out Punch, Blue Rebel, Apple Attack and Watermelon Blast. It is available at such retailers as Walmart, Kroger and 7-11. 
 
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Tic Tac Mixers debuts piña colada flavor

BY David Salazar
PARSIPPANY, N.J. — Tic Tac’s sub-brand Tic Tax Mixers is getting tropical with its new flavor. The piña colada flavor, which combines coconut and pineapple, joins the cherry cola and peach lemonade Tic Tac Mixers flavors. 
 
“We're excited to bring a little summer to our fans with new Piña Colada flavor Tic Tac Mixers,” Tic Tac VP marketing Todd Midura said. “With our Tic Tac Mixers, we look to give our customers something new and unexpected from our traditional Tic Tac products, and we know this new tropical flavor delivers.”
 
The new flavor is available in 60-piece count format. 
 
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Redd’s Wicked launches strawberry-kiwi flavor

BY David Salazar
CHICAGO — MillerCoors’ hard cider brand Redd’s Wicked on Tuesday announced the return of its limited-release series, kicking it off with the introduction of Redd’s Wicked Strawberry Kiwi. The flavor hit shelves March 1. 
 
"Redd's Wicked was created for guys who want to kick off their night with a bang. With bold new flavors like Strawberry Kiwi, Redd's Wicked is the perfect drink to satisfy their craving," Redd’s brand family senior marketing manager Lisa Rudman said. "We're excited to welcome Redd's Wicked Strawberry Kiwi to the family and to help our fans ramp up for whatever their night might bring."
 
The brand also will be re-releasing its blood orange flavor later this year. The strawberry-kiwi flavor will be available in 24- and 15-oz. cans, as well as 12-packs of 10-ox. Cans. 
 
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