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Bazooka Candy debuts interlocking gummy snack

BY Gisselle Gaitan

A new type of gummy treat has launched from Bazooka Candy, a division of Topps, which produces other such iconic sweet treats as Ring Pop, Push Pop and Bazooka bubble gum. The New York City-based company’s latest innovation is called Match-Ems, a bag filled with a mix of eight fruity flavors that can be paired together to create up to 28 different combinations.

“Our consumers are always looking to maximize flavor options, and Match-Ems is the only gummy that lets them mix and match their favorite fruity flavors to create new ones,” Nicole Rivera, director of marketing at Bazooka Candy Brands, said. “We used new 3-D gummy technology and our flavor expertise to create fun interlocking shapes that taste great when combined. Who would have guessed that a banana and orange gummy together could taste like bubble gum?”

Match-Ems will be available in a 3.8-oz. share-pack and 8.0 oz. resealable stand-up pouch, and include three sour flavors — blue raspberry, green apple and watermelon — as well as five sweet flavors, banana, cherry, pear, orange and strawberry. Each offering contains two interlocking shapes so consumers can easily pair together two different flavors to create their own surprising combination.

Consumers can match cherry and orange for fruit punch, sour green and apple for pear or sour watermelon and sour blue raspberry for a sour blackberry experience, the company said.

Match-Ems will be available at top retailers within the mass, convenience and grocery channels. The company also announced the launch of a national integrated marketing campaign, including a television ad that combines animation and live action, and an interactive game on Candy Mania.

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Ben & Jerry’s brings a campfire classic to the freezer aisle

BY DSN STAFF

A classic campfire treat is making its debut in the freezer aisle thanks to Ben & Jerry’s. The Burlington, Vt.-based company will be putting its own twists on s’more with the introduction of the gimme s’more offering. This new flavor contains toasted marshmallow ice cream, chocolate cookies swirls, graham cracker swirls and fudge flakes.

“The toasted marshmallow ice cream base adds a new level and depth of flavor,” Ben & Jerry’s flavor guru, Eric Fredette, said. “We’re constantly looking at how we can take our flavors to the next level, and this was a great way to do just that. Fans are sure to find this iteration indulgent!”

To celebrate the launch, gimme s’more will be featured in a sundae that will be available exclusively at participating Ben & Jerry’s scoop shops. The new flavor will roll out to retailers in mid-March for the suggested retail price of $4.89.

Ben & Jerry’s also will be conducting a Facebook Live event on March 15 to coincide with gimme s’mores unveiling. Further product information, including store availability, can be found on the company’s website.

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Kind debuts Kind Kids, expands product lineup

BY Gisselle Gaitan

Kind is expanding its product portfolio in a big way. The New York City-based snacking company has announced the launch of three new product innovations and the addition of several flavors to some of its already established line of products.

The first major new innovation is targeted towards children. The brand will be launching Kind Kids, a line of chewy granola bars that provide a-half serving of whole grains from oats, sorghum and quinoa. Three flavors will be available to consumers — chocolate chip, peanut butter chocolate chip and honey oat — when the snack hits shelves in May. The bars contain no artificial flavors, colors, or preservatives, are Non-GMO Project Verified and will come in packs of six that will retail for $3.49 to $3.99.

The children’s snack bars aren’t the only new product launch to come from the brand. Two additional products for a slightly older demographic also will make their debut:

  • Kind Protein features such ingredients as chocolate, caramel, white chocolate and peanut butter blended with whole nuts and 12 g of protein; and
  • Dark Chocolate Pressed by Kind combines pressed fruit and dark chocolate together as a way for consumers to add one serving of fruit to their daily routine. Thr product contains 1 g of sugar and fiber.

Three additional offerings will be added to the company’s established line of other products include:

  • Kind Breakfast Protein adds peanut butter banana dark chocolate to the lineup of products, which are soft-baked with a crispy outside. Each pack has two bars that contain one full serving of whole grains;
  • Kind Healthy Grains adds an almond butter dark chocolate flavor, which is baked with five super grains and provides one full serving of whole grains; and
  • Kind Healthy Grains Clusters introduces almond butter whole grains, which offers 10 g of protein, 100% whole grains and a blend of oat, millet, buckwheat, amaranth and quinoa.

Further product information will be available on Kind’s website.

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