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Bayer’s ‘Next’ big thing

BY Michael Johnsen

Bayer Diagnostics’ Contour Next portfolio has been performing exceptionally well lately, generating $12.4 million in front-end sales, up 226.6% for the 52 weeks ended June 15 across total U.S. multi-outlets, according to IRI. The Contour Next portfolio includes an entry meter, Contour Next EZ, for the newly diagnosed diabetic. For the experienced tester, there is the traditional Contour Next. And for the technologically savvy tester, there’s the Contour Next USB.

(For the complete category review, including data, click here.)

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Staying Gluco-Smart on the go

BY Michael Johnsen

iHealth Lab recently launched its iHealth Align, one of the world’s smallest, FDA-approved mobile blood-glucose monitors. The meter plugs directly into a smartphone and displays and stores’ readings using the iHealth Gluco-Smart app. Through the app, users can manage their readings, track insulin and share info with caregivers and supporters. Since all the data is automatically sent to the cloud, users can view their information from anywhere by logging into their online account.

(For the complete category review, including data, click here.)

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Wireless devices up category’s value

BY Michael Johnsen

While diagnostics may be a $1.1 billion business at retail, the value inherent in that business, especially within the sale of blood-pressure monitors and blood-glucose meters, can be so much more. Those businesses may lend themselves to new disease management revenue streams as products that can wirelessly upload readings to the cloud are accessed by remote healthcare professionals for review, depending upon the user’s permission settings.

(For the complete category review, including data, click here.)

“The drug store chains can be disruptive in terms of … how they connect and use this new relationship,” Jim Taschetta, iHealth chief marketing officer and head of retail sales, told DSN. “[Retailers] can now create a relationship with this user through this device and software. There’s an opportunity for the entire industry to think differently about blood-pressure monitors, blood-glucose meters and even scales. This is the time to disrupt.”

“There’s an opportunity there, [but] nobody’s really jumped on it yet,” said Ranndy Kellogg, COO of Omron Healthcare. “[But today] there’s no single cloud-based service that gathers [all the data into one place]. … The market is too young yet to understand who will win that race.”

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