HEALTH

Bayer partners with Acura to license meth-resistant IMPEDE technology

BY David Salazar

PALATINE, Ill. — Acura Pharmaceuticals and Bayer Healthcare are partnering to develop a product with pseudoephedrine that would be resistant to being used in methamphetamine. Bayer will provide a worldwide license for Acura’s IMPEDE methamphetamine resistant technology for use in an undisclosed product with pseudoephedrine. The two companies will jointly develop it for the U.S. market.

The technology, which Acura currently implements in its Nexafed products, is able to reduce the yield of methamphetamine when compared to traditional formula medication. 

“We're excited to have a partner that brings highly valued development expertise and is committed to addressing the methamphetamine problem,” Acura’s president and CEO Bob Jones said.

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Piping Rock introduces Nature’s Truth wholesale brand

BY Lesley Thulin

RONKONKOMA, N.Y. — Vitamin and supplement retailer Piping Rock has announced Nature’s Truth as its new wholesale brand.

Nature’s Truth will deliver health products to retailers in the food, drug, mass and club channels.

“Nature’s Truth is driven by our passion for innovation and advancement while also being guided by over four decades of experience,” Piping Rock and Nature’s Truth CEO Scott RudolphCEO of Piping Rock and Nature’s Truth, said. “We take great pride in making sure that we are not only knowledgeable on upcoming trends, but experts in industry tradition. Our products not only rise with market demand and fly off of shelves, but are designed to last so that retailers and consumers alike can trust the Nature’s Truth difference.”

Nature’s Truth offers this difference in a collection of specialty blends, from Turmeric with Black Pepper to Ultra Strength Melatonin 12 mg — the first supplement of its kind on the market. The high potency, fast dissolve melatonin tablets feature a natural berry flavor and are gluten-free.

In addition to manufacturing, packaging, and shipping its products, Piping Rock manages its formulation testing and quality control assurance.

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New Zim’s Max logo looks to unify brand’s identity

BY Michael Johnsen

NORTH LIMA, Ohio — Perfecta Products on Monday announced the rebranding of its popular Zim’s product line to Zim’s Max featuring a new logo and package design.
 
“After years of growth, numerous happy customers, and many new additions to the product line, the timing is right to enhance our brand,” said Perfecta Products’ director of marketing and sales Mark Smith. “The new Zim’s Max visually unites our product portfolio around an enhanced brand promise.”
 
The new packaging is a move to better position the Zim’s Max product line under a single identity. It connects all Zim’s Max products, new and old, through a cohesive visual presentation. With the rebrand, Zim’s Max also introduces the selling line, “Nature’s Best, Made Better”; accompanied by a new brand mark. The mark features an interconnected design with an arnica flower representing nature on the left and molecules symbolic of science on the right.
 
Distributed by Perfecta Products, the new Zim’s Max launch is slated to hit the shelves of major retailers nationwide starting this summer. All of the current Zim’s products will be available under the Zim’s Max brand, including Zim’s Max-Freeze. 
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