Bayer markets Arctic Wonder NKO in the United States
LAVAL, Quebec — Neptune Technologies & Bioressources last week announced that Bayer HealthCare’s consumer care division formally has launched its Arctic Wonder proprietary Neptune Krill Oil in the United States following a successful market test.
Bayer’s market test, conducted over the last year with NKO under its Arctic Wonder brand, was performed in the U.S. Internet direct-response e-commerce channel of trade.
"The Acasti management team is delighted by the relationship Neptune has developed with Bayer,” stated Tina Sampalis, president of Acasti Pharma, a Neptune Technologies subsidiary. “This is yet another significant milestone for Neptune’s strategic planning, which will help NKO achieve extensive consumer awareness and appreciation.”
ReserveAge Organics launches CocoaWell line
GAINESVILLE, Fla. — ReserveAge Organics on Tuesday announced the launch of its CocoaWell supplement line as the latest in powerful antioxidants.
The company cited recent research conducted by scientists at the Hershey Center for Health and Nutrition and published in the February 2011 issue of the Chemistry Central journal that demonstrated that cocoa powder significantly offers more antioxidant power per gram than the powder forms of such superfruits as acai, blueberry, cranberry and pomegranate.
The line includes three SKUs: cocoa infused with plant flavanols, an energy cocoa supplement and a cocoa/Co Q-10 combination supplement. CocoaWell products currently are distributed through the specialty channel, including GNC, Vitamin Shoppe, Whole Foods and independent retailers.
SmartDiabetes products arrive in Florida Walgreens stores
TITUSVILLE, Fla. — Infopia America last week announced that its new SmartDiabetes product line has launched in 284 Walgreens drug stores in central and northeast Florida. The central Florida Walgreens region includes stores in Jacksonville, Orlando, Lakeland, Daytona Beach and Melbourne.
The SmartDiabetes product line features both a blood-glucose monitor and blood-pressure monitor, which are enabled to transmit their results to a HIPPA-compliant server for prompt and accurate provider and caregiver review. The server, which is branded the Test n’ Share Network, is powered by the Eocene System, allowing patients to manage their personal health records and electronic log books, as well as share them in real-time with their healthcare team.
“At Infopia America, our mission is to improve testing compliance and enhance patient care through increased communication using result sharing technology,” said Bryan Sowards, CEO of Infopia America. “We believe the new affordable SmartDiabetes product line will allow persons with diabetes a way to proactively manage their condition with their healthcare team for better outcomes.”
Walgreens has trained its area pharmacists and store managers and will be showcasing the SmartDiabetes line next to the pharmacy on an endcap. “We are looking forward to enhancing the lives of our customers with diabetes by offering them the SmartDiabetes solution,” said Marlin Hutchens, regional VP for Walgreens. “We are extremely excited about the impact the SmartDiabetes program will have in creating a stronger consultative relationship [among] our pharmacists, customers and their healthcare team. The SmartDiabetes program takes patient care to the next level, and we strongly believe everyone benefits from that.”