PHARMACY

Bayer HealthCare gets new celebrity spokesman for diabetes products

BY Alaric DeArment

LEVERKUSEN, Germany Bayer HealthCare has enlisted a British snowboarder as part of an effort to promote its diabetes products.

An article posted on the company’s media-relations Web site Thursday profiled 26-year-old Chris Southwell, who was diagnosed with Type 1 diabetes, also known as juvenile diabetes, four years ago. The article mentioned that Southwell checks his blood glucose levels eight or nine times a day using Bayer’s Breeze 2 meter.

“When I am snowboarding, I am a lot more intense with my riding partners and explain all the signs indicating high or low blood glucose levels,” Southwell said in the article. “I also make sure that they carry a hypo treatment with them all the time, in case I lose mine.”

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
PHARMACY

Jonas Brothers to donate funds to diabetes camps

BY Allison Cerra

NEW YORK Celebrity phenomenon the Jonas Brothers will donate $25,000 to diabetes camps this summer, the members announced at a Bayer Diabetes Care meeting.

The funds will be sent through their charitable foundation, Change for the Children Foundation.

The Jonas Brothers started Change for the Children Foundation to show that children can support other less fortunate children who are faced with adversity. Sixteen-year-old Nick Jonas, the youngest member of the band, has had Type 1 Diabetes for three years. Last August, he formed a partnership with Bayer Diabetes Care, starting his role as a Diabetes ambassador.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
PHARMACY

HHS reports on health concerns, launches health reform Web site

BY Jim Frederick

WASHINGTON Citing a growing chorus of alarm from Americans concerned about healthcare affordability and access, the Obama administration is ramping up pressure for a major overhaul of the nation’s healthcare system.

The Department of Health and Human Services Thursdayissued a report that healthcare officials within the administration say lends urgency to the search for solutions to rising health costs and lack of health coverage among growing numbers of the uninsured.

The report, “Americans Speak on Health Reform: Report on Health Care Community Discussions”, summarizes comments from thousands of Americans who hosted and participated in community forums on health care across the United States. The report “highlights the needfor immediate action to reform health care,” according to HHS.

The report is available on a new Web site dedicated to health reform: www.healthreform.gov. Unveiled Thursday, the Web site provides viewing access to Thursdays White House Health Forum. HHS is encouraging consumers to share their thoughts about health reform with the Obama administration via the new Web site, and to sign a statement in support of comprehensive health reform this year.

“This new web site…and report ensure that when we discuss health reform, the American people will have an equal stake in the health reform efforts,” said HHS spokeswoman Jenny Backus. “Skyrocketing health care costs are creating enormous pressure on families, on businesses and our fiscal future.”

The Obama Administration, Backus asserted, “is committed to taking action this year on health reform and is calling on government, business, health care stakeholders and everyday Americans to come together to make it happen.”

More than 9,000 people signed up in all 50 states and the District of Columbia to host a discussion, and thousands more participated in the gatherings, according to the agency. After each event, guests and hosts were asked to fill out a survey and submit a group report to the Presidential Transition Team’s web site summarizing the group’s concerns and suggestions.

A copy of the report, along with photos and other materials, is available at www.HealthReform.gov.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?