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Bayer HealthCare brings OTC migraine relief to analgesic shelves

BY Michael Johnsen

MORRISTOWN, N.J. — Bayer HealthCare’s Consumer Care Division on Tuesday introduced Bayer Migraine Formula, an over-the-counter medication designed to relieve migraine pain and accompanying symptoms like nausea, phonophobia (sound sensitivity) and photophobia (light sensitivity) through a formulation of aspirin, acetaminophen and caffeine.

"Consumers have been extremely vocal about the lack of OTC options tough enough to target throbbing migraine pain," stated Reese Fitzpatrick, Bayer Aspirin director marketing. The new formula contains the same three active ingredients and dosages for migraine relief as Novartis’ Excedrin Migraine, which became unavailable earlier this year, Bayer noted.

Bayer Migraine Formula will be packaged in a 50-count or 200-count bottle of coated caplets.


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Valeant buys Medicis for $2.6 billion

BY Alaric DeArment

MONTREAL — Canadian drug maker Valeant Pharmaceuticals International is buying Medicis Pharmaceutical for $2.6 billion, Valeant said Monday.

The $44-per-share deal, which the companies said represents a 39% premium over the closing price of Medicis’ shares on Friday, is expected to close in the first half of 2013.

"The acquisition of Medicis represents a significant next step in our journey to become the leader in dermatology by strengthening Valeant’s presence in acne, actinic keratosis, aesthetic injectables and antivirals, among others," Valeant chairman and CEO J. Michael Pearson said. "Medicis’ highly complementary portfolio of leading branded products and promising pipeline is a solid strategic fit, and we look forward to leveraging Medicis’ well-known and respected name in dermatology to drive long-term growth."

Medicis manufactures drugs for such conditions as acne, bacterial infections and skin wrinkles.


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Sensa Products introduces weight-loss program through Sam’s Club

BY Michael Johnsen

MANHATTAN BEACH, Calif. — Sensa Products last week announced that its weight-loss product Sensa is now available at Sam’s Club stores nationwide. To help kick-off the launch, Sam’s Club offered $10 instant savings off the Sensa Weight-Loss System through Labor Day weekend.

The Sam’s Club Exclusive Sensa Kit includes a 30-day supply of Sensa 30 Sensa Appetite Control chews and various tools users can access to help them reach their weight-loss goals — a retail value of $109 — which is now available exclusively to Sam’s Club members for $39.98. Sensa’s signature product uses scented, flavorless crystals called "Tastants" to help safely and effectively curb the appetite. Users sprinkle Sensa Tastants on everything they eat to help speed up the satiety process, so they eat less and lose weight.

The Sensa plan boasts no drastic lifestyle changes, with no meal plans, pre-packaged foods or calorie-counting, and provides support to dieters through its online community, mySENSA.com.

Sensa is also available through Costco and GNC.


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