HEALTH

Bayer Diabetes Care introduces blood-glucose monitor intended for kids

BY Allison Cerra

TARRYTOWN, N.Y. Bayer Diabetes Care has introduced a new blood glucose-monitoring system for children.

Didget, which connects directly to Nintendo DS and DS Lite gaming systems, can help kids manage this lifelong disease by rewarding them for building consistent testing habits and meeting personalized blood glucose target ranges, Bayer said. The meter is intended for use by children ages 4 through 14 years and is based on Bayer’s Contour system, the first blood-glucose monitor in the United States that connects directly to a PC or MAC — providing users with instant access to information and trends about their blood sugar levels.

“As the first meter truly designed with kids in mind, the DIDGET meter can transform a child’s blood sugar testing experience from something they have to do into something they want to do,” said Larry Deeb, pediatric endocrinologist and medical director for the Diabetes Center at Tallahassee Memorial Hospital in Florida and a paid consultant for Bayer. “Regular blood sugar testing is critical for diabetes management and one of the biggest challenges facing parents of kids with diabetes is motivating their kids to develop good testing habits. Bayer’s DIDGET meter adds an element of fun and rewards to the routine of testing and, by doing so, helps ease that parent/child tension that testing often creates,” he added.

The meter is available through CVS.com, Drugstore.com and Walgreens.com at a suggested retail value of $74.99.

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Discount Drug Mart to distribute Better Health Beverage’s UnderWay

BY Michael Johnsen

BOCA RATON, Fla. Better Health Beverage on Thursday announced it would be making a big splash in the Ohio marketplace with its launch of UnderWay through regional retail partner Discount Drug Mart.

The company signed Brooke Burke, co-host of ABC’s “Dancing with the Stars” as product spokesperson and also will be sponsoring the Cleveland Cavaliers. The Cavaliers already have partnered separately with Discount Drug Mart on selling tickets to Cavaliers games at select locations.

“The Cavaliers are spreading excitement throughout the state and we’re proud to be a part of it,” stated Better Health Beverage COO Richard Kayne. “In addition, to support our product launch with Discount Drug Mart, we will have a regional T.V. media blitz in Cleveland, Dayton and Columbus to help support … trial and traffic.”

UnderWay is a 16-oz. ready-to-drink beverage diet aid that will be available in three flavors — acai-pomegranate, grape and orange.

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Grandmother’s diet may up breast cancer risk in future generations

BY Allison Cerra

NEW YORK Can what grandma consumed during pregnancy up her granddaughter’s risk of breast cancer? According to a new study, it’s possible.

According to researchers at Georgetown University’s Lombardi Comprehensive Cancer Center, which tested this theory on a population of rats, found that an elder female that consumed a high fat-concentration diet may fall onto future generations, and that the quantity of food does not necessarily factor in (average meal consumption was noted). The study’s lead investigator, Sonia de Assis, a postdoctoral fellow at Lombardi, said fatty foods may cause an increase in terminal end buds in the breast tissue– structures where breast cancer can develop, she said.

“The implications from this study are that pregnant mothers need to eat a well balanced diet because they may be affecting the future health of their daughters and granddaughters,” said de Assis.

The results were presented at the AACR 101st Annual Meeting 2010.

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