HEALTH

Bayer Consumer Care launches virtual march against breast cancer

BY Michael Johnsen

MORRISTOWN, N.J. Bayer Consumer Care last week announced an initiative encouraging women to join a virtual march against breast cancer as part of its One A Day Women’s Take A Stand Campaign.

Through the end of October, women will have the opportunity to show that they’re taking a stand against breast cancer by going to www.oneaday.com, and creating a customizable character in honor of someone special.

According to a recent Yankelovich survey, although a large majority of women know there are simple steps they can take to support breast health, few women are taking the necessary actions. As many as 80% of the women surveyed have been personally affected by breast cancer or know someone who has been.

The survey also found that 1-in-5 women who support breast health or breast cancer awareness causes wish they could do more, and 60% of women who have not supported breast cancer organizations and causes say they lack the time or money.

“Joining the Take A Stand virtual march provides a quick, easy and free way for women to help raise funds to support breast cancer awareness and research,” Bayer stated. “For each character created, the One A Day brand will make a donation to a breast cancer cause that will be determined by an online vote.”

The organizations to be included in that vote are: The Breast Cancer Research Foundation, the American Cancer Society and the National Breast Cancer Foundation.

“This program is part of our continued efforts to increase awareness about the importance of supporting breast health,” stated Barton Warner, VP marketing and new business for Bayer Consumer Care. “Last year One A Day Women’s woke women up about breast cancer through the One A Day Women’s Wake-Up Call program, and now it’s time women answer the call by taking a stand.”

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HHS purchases 195 million doses of H1N1 vaccine

BY Alaric DeArment

NEW YORK Nearly 200 million doses of vaccine for novel A(H1N1) influenza could become available by this fall, according to published reports.

Reuters quoted a Department of Health and Human Services official as saying that the government had bought 195 million doses of vaccine. The U.S. population is approximately 300 million.

Since the flu strain appeared earlier this year, the World Health Organization has declared it a pandemic. Many health experts fear that if left unchecked, it could spark a devastating pandemic reminiscent of the 1918 Spanish flu, though that flu caused millions of deaths worldwide in part due to lack of medical technologies such as antiviral drugs.

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Diabetes educators get first taste of Nevella with Probiotics

BY Allison Cerra

INDIANAPOLIS Designed to boost the immune system and promote health, probiotics are gaining popularity at the grocery, and Nevella with Probiotics, made by Heartland Sweeteners, is the first and only such sweetener currently on the market. Diabetes educators will get an early preview of Nevella with Probiotics at their annual conference in Atlanta in early August, immediately prior to widespread availability across the country.

“We wanted to give the American Association of Diabetes Educators a first look at Nevella with Probiotics, since people with diabetes know the importance of maintaining a healthy weight and controlling blood sugar, and no-calorie sweeteners can help with that,” said Mike Servie, president Heartland Sweeteners. “Probiotics also show promise for enhancing the immune system, which is important for those with Type 1 diabetes.”

Unlike other foods enhanced with probiotics, the GanedenBC30 probiotic used in Nevella is shelf stable, and survives the digestive process to arrive in your gut where you need it. A single sachet of Nevella with Probiotics delivers greater efficacy than most other probiotics, including a cup of yogurt. Ganeden BC30 withstands baking temperatures better than other probiotics, so now consumers can add probiotic benefits to their favorite baked goods.

Nevella with Probiotics is available in 50-count, 100-count and 200-count packets, as well as 9.7-ounce recloseable bags perfect for baking. Major retailers such as Food Lion, A&P, Bi-Lo, HEB, Piggly Wiggly, Meijer and Dollar General will stock the sweetener beginning in late August.

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