HEALTH

Bayer Consumer Care launches virtual march against breast cancer

BY Michael Johnsen

MORRISTOWN, N.J. Bayer Consumer Care last week announced an initiative encouraging women to join a virtual march against breast cancer as part of its One A Day Women’s Take A Stand Campaign.

Through the end of October, women will have the opportunity to show that they’re taking a stand against breast cancer by going to www.oneaday.com, and creating a customizable character in honor of someone special.

According to a recent Yankelovich survey, although a large majority of women know there are simple steps they can take to support breast health, few women are taking the necessary actions. As many as 80% of the women surveyed have been personally affected by breast cancer or know someone who has been.

The survey also found that 1-in-5 women who support breast health or breast cancer awareness causes wish they could do more, and 60% of women who have not supported breast cancer organizations and causes say they lack the time or money.

“Joining the Take A Stand virtual march provides a quick, easy and free way for women to help raise funds to support breast cancer awareness and research,” Bayer stated. “For each character created, the One A Day brand will make a donation to a breast cancer cause that will be determined by an online vote.”

The organizations to be included in that vote are: The Breast Cancer Research Foundation, the American Cancer Society and the National Breast Cancer Foundation.

“This program is part of our continued efforts to increase awareness about the importance of supporting breast health,” stated Barton Warner, VP marketing and new business for Bayer Consumer Care. “Last year One A Day Women’s woke women up about breast cancer through the One A Day Women’s Wake-Up Call program, and now it’s time women answer the call by taking a stand.”

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HHS purchases 195 million doses of H1N1 vaccine

BY Alaric DeArment

NEW YORK Nearly 200 million doses of vaccine for novel A(H1N1) influenza could become available by this fall, according to published reports.

Reuters quoted a Department of Health and Human Services official as saying that the government had bought 195 million doses of vaccine. The U.S. population is approximately 300 million.

Since the flu strain appeared earlier this year, the World Health Organization has declared it a pandemic. Many health experts fear that if left unchecked, it could spark a devastating pandemic reminiscent of the 1918 Spanish flu, though that flu caused millions of deaths worldwide in part due to lack of medical technologies such as antiviral drugs.

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NCDP healthcare reform recommendations advocate for diabetes prevention, treatment and care

BY Allison Cerra

PRINCETON, N.J. The National Changing Diabetes Program, a program of Novo Nordisk, and several member associations urged President Obama and members of Congress to make the prevention, detection and treatment of diabetes, one of the nation’s most pervasive and costly diseases, a priority in reforming the U.S. healthcare system.

In an open letter to the President and lawmakers, NCDP said a national response to diabetes is required in order to transform health care and begin to ease the economic and personal burden of the disease, which is growing at an alarming rate. Today, more than 1-in-4 Americans have diabetes or pre-diabetes, and these two conditions are estimated to have cost the U.S. $218 billion in 2007 in medical care and lost productivity, according to a recent study.

Joining the NCDP in reaching out to lawmakers are the American Diabetes Association, the American College of Physicians and VSP.

“We applaud the effort to reorient our health care system to focus more on the prevention of disease, and nowhere is the need greater than with diabetes,” said Dana Haza, senior director of NCDP, an initiative created by Novo Nordisk to drive health systems change at the national and local level. “Not only does diabetes frequently result in devastating and costly complications, but diabetes also significantly increases the risk of heart disease, stroke, blindness, kidney disease, amputations and depression. So tackling diabetes early will make a huge impact on our nation’s overall health care system.”

The NCDP is calling on lawmakers to ensure diabetes is a top priority for health reform, including all new or expanded initiatives in public programs such as Medicare, Medicaid and CHIP. The organization said diabetes needs to be specifically identified as a priority condition for:

  • Patient-centered care models
  • Chronic care management programs
  • Health information technology programs
  • Programs to reduce racial and ethnic disparities in health care
  • Prevention and health promotion initiatives
  • Quality improvement initiatives
  • Quality-based incentives
  • Medicare and Medicaid demonstrations of new care models and delivery systems

“We are facing a unique opportunity to profoundly change health care in America and improve the lives of countless people,” Haza said. “Changing diabetes is essential to health care reform.”

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