HEALTH

Bayer brings Aleve Direct Therapy to TENS device space

BY Michael Johnsen

WHIPPANY, N.J. – Bayer on Thursday joined the number of companies fielding a TENS pain relief device with Aleve Direct Therapy.

"For people suffering from lower back pain the availability of the Aleve Direct Therapy TENS Device is good news. The device provides drug-free, deep penetrating lower-back pain relief, without a prescription," stated Fred Duchin, VP marketing Analgesics of Bayer's Cough & Cold, Cardiovascular, Consumer Health Division.  

Aleve Direct Therapy is indicated for the temporary relief of pain associated with sore and aching muscles in the lower back due to strain from exercise or normal household and work activities. Aleve Direct Therapy is regulated as a Class II medical device and was cleared by the U.S. Food and Drug Administration.

"Aleve Direct Therapy puts controllable TENS technology in consumers hands without having to visit the doctor. It provides high intensity of power and its wireless remote control makes it easy to adjust the power of intensity to fit the user's needs," said Andre Schmidt, VP, US Medical Affairs, Consumer Health Division, Bayer.

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HEALTH

Omron releases open API, invites mobile app developers to collaborate

BY Michael Johnsen

LAKE FOREST, Ill. – Omron Healthcare on Thursday announced the release of the Omron Application Program Interface and invited mobile app developers to participate in open-source collaboration.

"Omron's mission is a world with zero heart attacks and strokes," stated Ranndy Kellogg, president and CEO Omron Healthcare. "We know that in a digital age, achieving that mission means making technology for heart health more mobile, more connected and more responsive to consumer lifestyles than ever before. By opening our API, we invite developers to help change behaviors to promote heart health."

With the open API, developers can connect to and interact with Omron APIs using HTTPS-based request/response scenario-supported programming language and platforms. To build a productive environment of collaboration, developers are now able to access and integrate valuable, multidimensional data on market and technology advancements from Omron.

In order to access the API, end users must create an account for Omron Wellness, which will then send data to any partner app connected through the API via a cloud data transfer.

Omron's open API for native and client-side applications features OAuth 2.0 protocol, Open ID Connect, secure communication between platforms, free access to Omron's staging and production environments and on-demand polling and pulling of data.

The API will be compatible with the following Omron products: BP761N, BP761CANN, BP786N, BP786CANN, BP653, BP654, HJ-327Tbulk, HJ-323U, HJ-342U, HJ-322U and HJ-720ITC.

The open API will be conducted in accordance with Omron's privacy policies and protections, the company stated.

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Optimum Nutrition celebrates 30 years

BY Michael Johnsen

DOWNERS GROVE, Ill. – Optimum Nutrition on Wednesday revealed plans to celebrate 30  years of helping athletes achieve their fitness goals. The brand, founded in 1986, is engaging its fans with themed promotions and is introducing a commemorative edition of Optimum Nutrition Gold Standard 100% Whey, its best-selling product, in Birthday Cake flavor.  

"Over the course of three decades, Optimum Nutrition has had a singular mission to deliver sports nutrition products that will help our athletes achieve their personal goals," stated Alpesh Patel, SVP global marketing for Optimum Nutrition and Isopure. "That fuels our unrelenting commitment to innovation, consistent quality and ingredient transparency. Optimum Nutrition aims to set the gold standard, not just for every one of our products, but for the industry as a whole."

"In many ways, the growth of Optimum Nutrition is emblematic of the evolution of the sports nutrition category," Patel added. "Optimum Nutrition and its founders recognized early the need for strict quality control, cutting edge science and constantly evolving formulas based on new scientific understanding."

From now through the remainder of the year, Optimum Nutrition will introduce ways for fans of the ON brand to celebrate the 30-year milestone – starting with the introduction of a special, limited edition product and associated sweepstakes. In honor of the 30-year celebration, the prize program is designed to award approximately one in every 30 participants a prize.

"Flavor innovation is an important part of our Optimum Nutrition heritage, and it makes perfect sense to celebrate our brand birthday with a delicious birthday cake-flavored protein powder," said Stuart Heflin, director of North America marketing for Optimum Nutrition.  "And though it may be our birthday, we want to be the ones to give gifts to say thanks to the athletes who inspire us every day to be worthy of their loyalty."
 

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