HEALTH

Bayer Advanced Aspirin officially launches

BY Michael Johnsen

MORRISTOWN, N.J. — Bayer on Tuesday introduced its new Bayer Advanced Aspirin, billed as relieving pain “twice as fast” as the previous Extra Strength Bayer Aspirin.

Using a patent-pending Pro-Release technology, the particles in the new formulation are one-tenth the size of Extra Strength Bayer Aspirin and dissolve six times faster.

As previously reported by Drug Store News, the new aspirin will be positioned as a premium internal analgesic and will be targeted toward younger customers in an effort to grow market share as the company’s Bayer Aspirin (81-mg aspirin) brand is better known as a preventive measure for heart attacks.

Bayer also said it has established a website for healthcare professionals at BayerAspirinPro.com.

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Church & Dwight’s Trojan brand releases census on intimacy

BY Michael Johnsen

PRINCETON, N.J. — New findings released Tuesday as part of the Trojan U.S. Sex Census revealed the average adult has sex 120 times a year (2.3 times per week), with more people in the Northeast reporting having sex more than any other U.S. region, averaging 130 times per year (2.5 times per week).

The Midwest reported an average of 125 times per year (2.4 times per week), the West reported an average of 120 times per year (2.3 times per week) and the South reported an average of 114 times per year (2.1 times per week).

Researchers found residents of metropolitan centers, such as Los Angeles and Houston, are having the most sex per year: 135 times and 125 times, respectively, while residents of Philadelphia and Dallas have the least: 99 and 104 times each, respectively.

In addition, 43% of Northeasterners reported they were more likely to use a condom during sexual activity, the highest rate in the nation.

The Sex Census, commissioned by Church & Dwight, is based on two studies conducted by StrategyOne from March 15 to 21. The first, a national sample of 1,000 10-minute surveys, were conducted online among U.S. adults ages 18 years and older. The second is a study conducted online in 10 major U.S. cities among adults ages 18 years and older. The cities were New York; Los Angeles; Chicago; Philadelphia; Boston; San Francisco; Dallas/Ft. Worth; Washington, D.C.; Atlanta; and Houston. A total of 2,000 10-minute surveys were conducted.

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Clif Kid introduces Zbar Crispy

BY Allison Cerra

EMERYVILLE, Calif. — Clif Kid is extending its organic Zbar line with a new addition.

New Zbar Crispy is an organic rice-crispy snack that is made with 8 g of whole grains and a sprinkling of toasted oats for a lightly textured crunch. Available in three flavors, including chocolate, chocolate chip and peanut butter, Zbar Crispy retails for 89 cents per bar or $4.49 per six-pack box.

Clif Kid also announced that its Zfruit product, a fruit rope twist made with organic fruit puree, now includes a fruit punch flavor. Zfruit retails for 89 cents per fruit rope or $4.49 per six-pack box.

Both Zbar Crispy and Zfruit are available at Target, grocery and natural food stores nationwide.

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