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Bayer Advanced Aspirin, CC Sabathia kick off Fast Relief Challenge

BY Allison Cerra

MORRISTOWN, N.J. — Bayer Advanced Aspirin has tapped New York Yankees pitcher CC Sabathia for a consumer challenge and sweepstakes, which are designed to benefit the American Red Cross.

The aspirin brand and Sabathia have kicked off the Fast Relief Challenge, which asks consumers to try Bayer Advanced Aspirin for pain relief and provide feedback on how it worked for them. Once consumers have taken the Fast Relief Challenge, they can rate their satisfaction and how fast it worked for them at FastReliefChallenge.com. For every consumer rating received, Bayer will donate $1 to the American Red Cross, up to a total of $50,000.

In addition to the challenge, consumers ages 18 years and older can enter the Fast Relief Challenge sweepstakes for the chance to receive six tickets to attend a Major League Baseball season game of the winner’s choice, a $50,000 donation to a local Red Cross chapter on his or her behalf and a year’s supply of Bayer Advanced Aspirin.

"As a pitcher, I know fast relief plays an important role in baseball, but it is just as important for disaster relief efforts and pain relief. That’s why I’m working with the makers of Bayer Advanced Aspirin, the ‘official pain reliever of Major League Baseball,’ to raise donations for the American Red Cross," Sabathia said. "Helping others has always been really important to me, especially when I know even the smallest actions can help families in need. A quick click on a website is all it takes to help the American Red Cross provide fast relief to communities who need it most."


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Report: SodaStream heading to U.S. grocery, drug stores by 2014

BY Allison Cerra

ATLANTA — SodaStream is expanding its reach to new channels, according to published reports.

According to a Bloomberg report, the company — which recently launched flavors sweetened with stevia and also formed a strategic partnership with Kraft Foods — SodaStream CEO Daniel Birnbaum noted the company plans to bring its do-it-yourself soda machines to U.S. drug stores and supermarkets in 2014.

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Crohn’s, colitis group launches redesigned website

BY Alaric DeArment

NEW YORK — An organization focused on Crohn’s disease and ulcerative colitis has revamped its website, the group said Tuesday.

The Crohn’s and Colitis Foundation of America said it worked with Pittsburgh-based digital marketing agency BarkleyREI to redesign the website. The new site includes a section for people newly diagnosed with the diseases; a library that includes webcasts, brochures, fact sheets and videos; social media integration; pages listing local chapters and support groups; and other resources.

"We engaged key stakeholders to create a user-friendly, multimedia experience that is aesthetically pleasing and easy to navigate," CCFA president Richard Geswell said. "Our job is to provide accurate, unbiased information about inflammatory bowel diseases and the progress we are making toward finding cures."


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