HEALTH

Bausch & Lomb makes Renu Fresh packaging user-friendly

BY Michael Johnsen

ROCHESTER, N.Y. Bausch & Lomb on Friday announced the relaunch of Renu Fresh multi-purpose contact lens solution in a clear bottle in order for contact lens wearers to see exactly how much solution is remaining.

The new packaging is also easier to recycle, making it more environmentally friendly, B&L stated.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
HEALTH

Zicam introduces Cold Remedy Plus line

BY Michael Johnsen

PHOENIX Matrixx Initiatives recently introduced a new line of Zicam products — Cold Remedy Plus, a multi-ingredient formulation that both reduces the duration of the common cold and helps relieve the symptoms of someone who already has a cold.

The Cold Remedy Plus products, cherry-flavored Liqui-Loz and cherry-flavored Zavors, retail for a suggested $11.59. Two mint flavors — including a rapid melt and oral mist — will launch in the fall.

And in lieu of all the awareness raised around cold and flu prevention this past season courtesy the H1N1 pandemic, Matrixx will be committing $23 million against consumer advertising over the course of next season across all media formats — television, print and radio.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
HEALTH

‘Life…supplemented’ continues wellness campaign with photo contest

BY Michael Johnsen

WASHINGTON The “Life…supplemented” consumer wellness initiative on Tuesday launched its America’s Wellness Challenge Photo Contest, the second of three online promotions created to encourage Americans to get serious and take action to meet their health goals in 2010.

From March 16 through April 12, “Life…supplemented” is inviting Americans to channel their imagination and dedication to getting healthy with a chance to win one of six prizes, including one grand prize of $1,000 and a year’s supply of multivitamins.

“Leading a healthy lifestyle begins with getting educated and making the time,” stated Barbara Dehn, a registered nurse and advisor to the “Life…supplemented” program. “America’s Wellness Challenge is designed to motivate consumers to make small changes to improve their wellness regimens. … Now is the time to stop making excuses, get healthier, and potentially win a prize for making it a priority.”

In addition to the America’s Wellness Challenge Photo Contest grand prize, two top finalists will each receive $250, a Nintendo Wii console and Wii Fit Plus and three runners-up will each receive a $100 SpaFinder gift certificate. Entries will be judged on clarity of expression, relevance to topic, and creativity/originality.

Additionally, an important component of America’s Wellness Challenge and the entire “Life…supplemented” campaign is to urge consumers to participate in online social networks that focus on wellness. Consumers can receive motivational health tips and updates on “Life…supplemented” and America’s Wellness Challenge via Twitter (@wannaBwell) and Facebook. For more information on the three pillars of health and to enter the contest, visit www.lifesupplemented.org.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?