BEAUTY CARE

Bartell to offer free beauty consultations, discounts

BY Lesley Thulin

SEATTLE — Bartell Drugs on Wednesday announced that it will celebrate its fall beauty event from Sept. 27 to Oct. 3. The event will include free makeup consultations in selected stores and chain-wide discounts on select beauty items.

Six Bartell Drugs stores will host free, 20-minute consultations by professional makeup artists that feature products from Maybelline, L’Oreal, Revlon, Almay, CoverGirl and NYX Cosmetics, the company said. Consumers who reserve the free beauty consultations will also receive a goody bag with samples of fall beauty products.

Special offers include $1.25 off any cosmetic purchase of $6.99 or more, a $5 gift card with a $15 Revlon products purchase and a $5 gift card with a purchase of $25 Burt’s Bees’ products, according to the company. Bartell will also offer specials on OGX and Proganix hair care products.

In honor of its 125th anniversary, Bartell will offer an enter-to-win sweepstakes with a grand prize of an overnight getaway package at Alderbrook Resort for two, a $100 spa credit and $100 dinner credit.

Free makeup consultations will be offered at the following locations:

  • Downtown Seattle (1628 5thAve), from 2 p.m. to 7 p.m. on Oct. 1;
  • North Bend (248 Bendigo Blvd), 2 p.m. to 7 p.m. on Oct. 1;
  • Alderwood (2518 196th St. SW, Lynnwood), 11 a.m. to 4 p.m. on Oct. 2;
  • University Village (2700 NE University Village St, Seattle), 11 a.m. to 4 p.m. on Oct. 2;
  • Roosevelt Square (6401 12th Ave NE, Seattle), 11 a.m. to 4 p.m. on Oct. 3; and
  • Magnolia (2222 32nd Ave W, Seattle), 11 a.m. to 4 p.m. on Oct. 3.

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Nautica launches new men’s fragrance

BY Lesley Thulin

NEW YORK — Nautica on Wednesday introduced a new men’s fragrance, Nautica Life Energy.

The fragrance includes top notes of sea splash, sparkling bergamot and grapefruit, in addition to heart notes of fresh sage, lily of the valley and ivy leagues. The base notes contain cedarwood, musk and vetiver.

The 100-ml, 50-ml and 30-ml eaux de toilette carry suggested retail prices of $62.50, $48 and $38, respectively. The 114-g deodorant body spray carries a suggested retail price of $10.

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What’s Next: Cosmopack NYC is coming soon

BY Lonni Delane

The mountain is coming to the man — at least, according to Daniela Ciocan, marketing director for Cosmoprof North America. Cosmoprof Las Vegas is a trade show of monumental proportions, bringing together buyers and sellers in every facet of the beauty industry including packaging, manufacturing and retail. The Cosmoprof brand spreads itself across many continents, and the Las Vegas show is the once a year opportunity for players in the U.S. market to see what’s new in the industry. While Vegas is a perfect setting for this conference, it creates a bit of a dilemma with the majority of the industry calling New York City its home base. The solution is Cosmopack NYC. Cosmopack scales back the production a bit to focus on beauty packaging and allows the NYC beauty execs to participate with a quick cab ride across town.

Cosmopack NYC returns for its second year on Sept. 16 to 17 at the Hilton Midtown Hotel. The buyers segment is fully booked with reps from top industry brands including Estee Lauder, Orly and John Paul Mitchell, but there is still time to register for the conference. Participants who enroll before September 12 can attend for free. Registration is still open on the Cosmoprof website.

These informative conferences are not to be missed for professionals who want to stay on top of the latest trends in the industry. On Sept. 16, the event will kick off at 8:30 a.m. with a welcome address, and from there the day is packed with five conferences led by industry taste makers.

Conference 1: Exploring Innovations – Formulas for the Future
This conference explores the newest methods for finding and developing cutting-edge cosmetic ingredients.

Conference 2: WWD: Retailers Perspective – The Visual Impact and Merchandising
Beauty retailers discuss the process of choosing the Next Big Brands and share their insights to help beauty entrepreneurs rethink their branding.

Conference 3: Peek Into Tommorowland: The Beauty Futures
This conference discusses how personalization and customization are impacting the beauty business.

Conference 4: GMP’s and Transparency
This session covers consumer safety and FDA regulations for cosmetic and personal care companies.

Conference 5: From Green to Clean – Branding Insights
The focus will be on understanding consumer behavior when it comes to sustainable products. Learn how educated consumers will offer their loyalty and support to brands that can communicate with transparency.

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