HEALTH

Bartell honors suppliers at 28th annual Vendor Breakfast

BY David Salazar

SEATTLE — Bartell Drugs took over the Seattle Aquarium Thursday to honor its supplier partners at its 28th annual Vendor Breakfast. The breakfast featured owners, CEOS, presidents and products representatives from more than 80 companies, including more than 25 that are locally based.

“Bartell Drugs is extremely appreciative of the relationships it has with its many vendors,” Bartell Drugs SVP merchandising said. “Building exceptional relationships with our community, customer and vendor partners allow us to deliver quality products and prices at the same time leaving room for a little fun.”

At the event, the chain presented several of its vendors with awards for work that went above and beyond to help the company, Bartell Drugs said. The Bartell Family Values Award for exceptional service was given to Bryan Nelson of Jensen Distribution services, the Sales Representative of the Year Award went to Reckitt Benckiser’s Michele Renz and the Local Vendor of the year Award went to Lane McVicker and Jean Thompson of Seattle Chocolate.

“Our vendor partnerships are vital to the success of our business,” Beebe said. “Their cooperation helps drive forward our initiatives to create a shopping environment that highlights popular product lines, brings quality local products to the forefront, promotes convenience and, of course, creates exceptional customer service experiences.”

The company also recognized the conservation work of the Seattle Aquarium by donating $3,000 to its Octopus Protection Project and presenting associate curator Joel Hollander with a gift basket of local treats.

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Dietary Supplement Caucus schools Congress on VMS benefits

BY Michael Johnsen

WASHINGTON — More than 60 Congressional staffers and guests gathered for the 31st Congressional Dietary Supplement Caucus briefing last week to learn more about dietary supplement use and nutrient intakes in U.S. adults, as well as ways to improve nutritional habits and access to products that will help them achieve their health and wellness goals.

“The best way to improve dietary intake is diversification, fortification and supplementation,” commented Regan Bailey, associate professor, Department of Nutrition Science, Purdue University, and keynote speaker. “We always recommend food first,” she said. “However, research shows that, overwhelmingly, adults fail to exceed the recommended daily value of any vitamin or mineral from foods alone. For this reason, we must find ways to incorporate these vital nutrients into our diets — and taking a dietary supplement, like a multivitamin, is a great step to take.”

At the briefing, Bailey presented research on dietary supplement usage across the spectrum of specific American populations. She noted that adults who use dietary supplements differ from those who do not in a number of ways, including age, gender, race and socioeconomic status.

“A clear pattern that always emerges in almost every cohort that I have ever seen is that the use of dietary supplements increases with the amount of money a person or family has,” Bailey said. “Many Americans live in communities that lack accessible, affordable healthy food options. By increasing access to dietary supplements among those most at risk for micronutrient deficiency, especially those of lower socioeconomic status, we can ensure all Americans are getting the nutrients they need to live healthier lives.”

Bailey’s presentation dovetailed with legislation recently introduced in Congress, the SNAP Vitamin and Mineral Improvement Act (HR 3841), which allows for the inclusion of a multivitamin under Supplemental Nutrition Assistance Program benefits. Dietary supplements such as the multivitamin are useful in providing nutrients that otherwise may be consumed in less-than-recommended amounts, and HR 3841 would empower SNAP recipients to make the choice to purchase the dietary supplements they need to live healthier, more nutrient-rich lives.

The educational event was sponsored by the bipartisan, bicameral Dietary Supplement Caucus with help from trade associations representing the dietary supplement industry — the American Herbal Products Association, the Consumer Healthcare Products Association, the Council for Responsible Nutrition, the Natural Products Association and the United Natural Products Alliance.

 

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GSK Consumer Healthcare deploys Thinfilm smart shelf tags with Flonase

BY Michael Johnsen

OSLO, Norway — Thinfilm Electronics on Tuesday announced GSK Consumer Healthcare has commercially deployed Thinfilm’s SpeedTap tags to create interactive ‘smart’ shelves for enhanced communication with consumers at time of purchase decision-making in Canada.

“Connecting directly with consumers to provide unique and meaningful experiences is critical in today’s market,” stated Sriman Banerjee, director R&D respiratory packaging for GSK Consumer Healthcare. “We believe an innovative mobile technology like Thinfilm’s can play a critical role in strengthening customer relationships, building brand loyalty and driving revenue for the Flonase brand.”

GSK Consumer Healthcare introduced interactive ‘smart’ Flonase shelves in retail stores across Canada in an effort to educate consumers about the new product and guide them in their purchasing decision. Thinfilm’s unique SpeedTap tags incorporated into shelving allows consumers to obtain product information through the tap of an NFC-enabled smartphone.

In addition to SpeedTap tags, GSK Consumer Healthcare also is using Thinfilm’s software platform, CNECT, as part of the end-to-end solution that helps dynamically manage the experience of Flonase consumers. The cloud-based platform integrates with the NFC hardware, enabling GlaxoSmithKline to manage tags remotely, deliver custom messaging and content, view real-time consumer tapping activity and develop valuable consumer insights through built-in analytics functionality.

Flonase Allergy Relief is the first ‘prescription to over-the-counter’ intranasal corticosteroid spray from GSK Consumer Healthcare indicated for relief of nasal and eye-related allergy symptoms as well as management of sinus pain and pressure. It is an effective medicine that relieves seasonal and year-round allergy symptoms caused by pollen, mold, dust and pets.

“Bringing Thinfilm’s NFC solutions to a valued product like Flonase is a milestone in the industry, and we look forward to helping [GSK Consumer Healthcare] drive the brand’s value by connecting directly with consumers at the time of purchase decision-making,” commented Davor Sutija, CEO Thinfilm.

 

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