Bartell Drugs names Demeules SVP of human resources
SEATTLE — Bartell Drugs appointed Cindy Demeules as its SVP of human resources.
Demeules previously held positions with Starbucks and Savers, a 200-store international thrift store chain. She spent nearly a decade with Starbucks where she provided human resources support across Starbucks including the $15 billion Americas Retail Organization. She led numerous HR initiatives that supported the achievement of business goals in both North and Latin Americas, achieving year-over-year goals for reducing turnover, two-year manager stability, partner satisfaction, and talent development.
As global director of field human resources with Saver for five years, Demeules was responsible for developing a unified HR approach chain-wide for more than 9,000 employees in an organization that posted $500 million in annual sales.
She also served in HR director roles in the hospitality industry and with a Bellevue start-up.
Demeules received a masters of science in management from the St. Thomas University in Miami, Florida, and a bachelor of food science in food and nutrition from the University of Minnesota, with a certificate of mediation from the University of Washington.
“We are excited to have Cindy join our Bartell team,” said Brian Unmacht, Bartell’s president and CEO. “Her experience and passion will enhance Bartell’s commitment to our employees and help take our employee experience to the next level.”
Bartell Drugs operates 65 locations in King, Snohomish and Pierce Counties in Washington State.
Survey: Lack of in-store personalization can lose retailers money
TEWKSBURY, Mass. — Disappointing shopping experiences are costing brick-and-mortar retailers serious money.
That’s according to the recent TimeTrade State of Retail 2017 survey, whose results suggest that U.S. retail stores left about $150 billion in potential revenue on the table in 2016 by failing to offer shoppers the personalized shopping experiences they want.
Respondents said that, on average, they would increase their in-store spending by 4.7% if they received better, more personalized service from retailers.
“Just imagine the positive financial impact on brick-and-mortar retailers if revenue jumped by 5%,” said Gary Ambrosino, CEO of TimeTrade. “A renewed focus on providing shoppers with a better, more personal in-store experience would go a long way toward stemming the tide of defection to competitors and online sellers.”
Nearly half (49%) of survey respondents said they “never” or only “sometimes” receive what they consider to be personalized service. In fact, 70% of the time they shop they said they “never” or only “sometimes” can find a sales associate when they need assistance. Seventy-one percent of consumers surveyed said they sometimes or always abandon dressing rooms and leave stores if they can’t obtain help with sizes, color, etc.
On the other hand, 88% said that when helped by knowledgeable associates they are “somewhat likely” or “extremely likely” to make the purchase.
Despite the continued growth of online shopping, 82% of respondents said they still do half or more of their shopping in physical stores (excluding grocery stores). Even when an item is available online — as well as in a nearby store — 75% respondents said they preferred to buy from the physical store.
When asked what they value most when shopping in a retail store, respondents cited prompt service (47.3%), personalized experiences (26.2%) and smart recommendations (17.2%) the most. To improve service, 64% said they would like to schedule in-store appointment (from any device) with a retail associate at a time most convenient to them.
MILLENNIALS: Millennials said they would enjoy improved shopping experiences if provided personal assistants/shoppers (45%), beacon technologies (31%), and organized systems with wait-time displays and text/email updates when their turn is near (29%).
“In-store shopping is far from dead — but it does have to change to keep up with the trends,” Ambrosino said. “These survey results show that people definitely like shopping in stores so they can touch and feel products, and because they enjoy receiving prompt, personalized service. The key to success for brick-and-mortar retailers is to fully utilize their existing staff and relentlessly focus on providing personalized service to every customer across the board and capture that additional revenue, instead of letting those dollars go elsewhere.”
Click on the infographic below for more.