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Barry Manilow joins Sanofi’s atrial fibrillation education campaign

BY Allison Cerra

NEW YORK — Singer and atrial fibrillation patient Barry Manilow has joined Sanofi’s national education campaign designed to raise awareness about atrial fibrillation.

The Get Back in Rhythm campaign aims to improve the health and well-being of those affected by the condition by encouraging them to learn more about the risks and talk with their healthcare provider about how to maintain a normal heart rhythm and manage the disease.

The campaign is supported by a website, GetBackInRhythm.com. On the site, visitors can test their knowledge with the Rhythm IQ quiz, learn more about all the risks of the disease and print a guide that can help make the most of visits with healthcare providers. Additionally, campaign also will include a public service announcement featuring Manilow to help raise awareness about the disease.

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ElizabethJHaas says:
May-20-2013 07:24 am

Barry Manilow is an American singer-songwriter and producer. He is best known for such recordings as Could It Be Magic, Mandy, Can't Smile Without You, Daybreak and Copacabana (At the Copa). His concerts have been really successful and people from different places come to attend his concert. Now in 2013 he have many concerts cheap barry manilow tickets are available at ticketdove.com, Before all the tickets run out you should contact us right away.

michael2 says:
Feb-22-2012 11:34 am

The first time I heard about atrial fibrillation was while I was studying for my masters in special education online, so I'm pretty sure there are many people out there who don't know anything about it. It's the reason why these campaigns are always welcomed, you never know when you might use the information you learn through them!

Dan Walter says:
Sep-19-2011 07:47 am

If you do get afib, beware of catheter ablation for atrial fibrillation: http://collateral-damage.net

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Anthony Hucker to head Giant-Landover

BY Alaric DeArment

CARLISLE, Pa. — Ahold USA has appointed a former Walmart executive to head its Landover, Md.-based Giant Food division, the supermarket operator said Tuesday.

Ahold, the U.S. subsidiary of Netherlands-based Royal Ahold, announced the appointment of Anthony Hucker as division president of the division, also known as Giant-Landover, effective Oct. 3. Hucker will replace Don Sussman, who has served as the division’s interim president since the end of last year and will assume the role of EVP supply chain for Ahold USA. Giant-Landover operates 173 stores in Maryland, Delaware, Virginia and the District of Columbia.

Hucker, who has worked in retailing for more than 25 years, most recently served at Walmart as corporate VP and head of the Walmart Express division, having joined the retailer in 2004. He began his career in the European retail industry, particularly Aldi, where he was part of the original startup team for Aldi UK.

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Family Dollar gets in-store learning experience

BY Gail Hoffer

WINSTON-SALEM, N.C. — Family Dollar has found a way to better understand how customers respond to its in-store displays and promotions, and how they can be improved to generate more sales.

The discount retailer has engaged RockTenn, manufacturer of consumer packaging solutions and BVI Networks, a provider of real-time in-store monitoring, to open the first large format "ShopperGauge" branded retail learning lab at Family Dollar stores.

The 20-store testing environment is the first of its kind in the industry and will enable Family Dollar to test designs, displays and promotions with customers. ShopperGauge uses video and advanced analytics to automate the process of collecting and analyzing shopper behavior in real-time as shoppers move about the store, naturally interacting with brand messaging and displays. The system then generates quantifiable metrics showing how many shoppers visited each location and which brands were most effective in engaging and converting them to purchase.

“Family Dollar is committed to providing the best in-store shopping environment to our customers,” Family Dollar SVP customer marketing Don Hamblen said. “We are always looking for ways to better understand how to meet their needs, and design our stores accordingly. The ShopperGauge learning lab will provide us with instant access to shopper insights, allowing us to incorporate the voice of the customer into our in-store merchandise and marketing decisions. In addition, our supplier partners can work with us to measure the impact of their merchandising with the Family Dollar shopper,” Hamblen said. “We can help our participating suppliers be more efficient and effective with their shopper marketing and promotional programming, ultimately bringing better value to the Family Dollar shopper.”

The ShopperGauge system was introduced in 2010 and has been live tested in several retailers to prove its viability to generate accurate data.

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