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Barefoot launches wine spritzer in cans

BY Gina Acosta

MODESTO, Calif. — Growing wine brand Barefoot is giving wine drinkers a reason to look forward to summer with the launch of Barefoot Refresh Spritzers in convenient and portable cans.

The exciting new concept in wine adds a touch of summer to any season and lets people take wine many places where it couldn't go before.

"This is such an exciting moment for us here at Barefoot, and also for wine fans across the country," said Jen Wall, winemaker for Barefoot Wine & Bubbly. "It's all about making Barefoot convenient. We took this 'step' to give folks summer in a can at any time of year and to take away some of the barriers for enjoying wine when and where people want."

The sleek, fit-in-your-hand, 8.4-ounce cans are able to go many places where wine bottles and glass aren't always welcome. The cans pack easily into coolers and ice chests, and are ideal for poolside, the beach, barbecues and any kickback place when the weather is warm or when you want a taste of summer.

Barefoot Refresh Spritzers, made in the classic spritzer style, are a refreshing wine-based beverage with a signature spritz. Available in Crisp White and Summer Red, they taste terrific over ice, mixed in a cocktail and, of course, straight from a chilled can.

"One of our missions at Barefoot is to make the everyday more fun and to make life, and wine, less serious," said Wall. "I genuinely believe people around the country will love our Refresh Spritzers in cans and they'll love all the places they can take them."
Barefoot Refresh Spritzers in cans are yet another innovative idea from Barefoot—the most awarded wine brand in U.S. competitions —and they deliver all the quality, value, convenience and fun that people know to expect from Barefoot.

Affordably priced at a suggested retail price of $8.99 for a four-pack or $2.49 for singles, Barefoot Refresh Spritzers in cans are now available at CVS and retailers nationwide.
 

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Parents on a mission to disrupt the frozen novelty aisle

BY Gina Acosta

LAGUNA BEACH, Calif. — A Southern California brand committed to "Putting Fruit First" has expanded product distribution for its frozen fruit bar line to almost 100 stores across the U.S.

Modern Pop frozen fruit bars are primarily made from fruit. The idea originated after founders and new parents, Julie and Brad Podolec, failed at several attempts to find a frozen fruit bar they felt comfortable giving their teething infant. Options in their grocer's freezers fell short. They contained too much sugar, not enough fruit and too many hard to pronounce ingredients.

"We're proud to be executing on our vision of creating new offerings in the frozen section with clean labels, less sugar, and more fruit," said Brad Podolec, co-founder.

Modern Pop currently distributes product through DPI Specialty Foods and UNFI.
Available in three varieties: Strawberry Lemonade, Raspberry Pomegranate and Pineapple, Modern Pop frozen fruit bars are bridging the gap between nutrition and indulgence.

They are currently sold in California, Nevada, Arizona and Hawaii at Costco, Whole Foods stores, Gelson's Markets, Bristol Farms and other retailers.

 

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Ferrara targets younger consumers with candy upgrade

BY Gina Acosta

OAKBROOK TERRACE, Ill. — The largest non-chocolate manufacturer in the U.S. is overhauling some of its iconic brands to appeal to the changing tastes of Millennials and Generation Z.

The company is retooling its Red Hots and Now and Later brands with new flavor profiles, chewy offerings and packaging design updates.

“Our iconic brands have built up strong equity, but it’s important to adapt and change to stay relevant with today’s consumers,” said Jamie Mattikow, chief commercial officer, Ferrara Candy Company. “Our new Red Hots and Now and Later offerings tap into consumers’ increasing interest in sour and intense flavors in a chewy format.”

According to Ferrara, updates to Red Hots were made based on marketplace trends showing Generation Z and Millennials have an increased desire for hot and spicy flavors and chewy formats. The traditional cinnamon flavored hard candies are now available in three new hot and spicy flavor combinations (Kick’n Mango Lime, Sizzling Sour and Dark Chocolate) and feature new packaging. 

Now and Later was originally sold in just three flavors, but today’s consumers enjoy 23 flavor variations. To expand the offering, the Ferrara R&D team says it focused on developing flavors that deliver an extreme sour flavor in a chewy format. The result is new Now and Later Extreme Sour fruit chews, the first super sour taffy in the category available in Watermelon, Apple and Cherry.

“As a result of our research and new product development, sales are strong and growing for both brands,” said Mattikow. “Now and Later sales are currently up 13% and Red Hot sales are up 7% compared to the overall non-chocolate confectionery category which is posting at +4.4%.”

Ferrara's candy brands are available at most retailers nationwide including grocery, drug, and dollar stores.

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