Barbie celebrates 50 years at New York’s Fashion Week
EL SEGUNDO, Calif. Barbie is celebrating five decades as a fashion icon and pop culture princess with a line-up of celebrations, including the first-ever Barbie Runway Show at Fashion Week in New York in February.
On Feb. 14, 50 fashion designers will come together to showcase real-size, Barbie-inspired looks at Mercedes-Benz Fashion Week in the Tent at Bryant Park. Designer names are expected to be announced in early February.
In addition, cosmetics brand Stila has been named the Official Prestige Makeup Partner for 2009. In celebration of all things Barbie, Stila will introduce beauty products, including a limited edition spring collection of beauty cans and talking palette. This will precede a larger collection and Barbie beauty program slated for fall 2009 (available at Sephora 5th Avenue store, Sephora International stores and Sephora.com beginning in late January; fall collection due in late summer). The beauty program will extend beyond cosmetics and into hair care with partner T3. The T3 Barbie Hair Dryer is coming this fall.
Additional celebrations and partnerships taking place throughout the year include a Barbie Boutique & Exhibit at colette in Paris; the Jonathan Adler Loves Barbie collection of home decor for grown ups; and the opening in March 2009 of the brand?s first-ever flagship store in Shanghai. The Shanghai flagship store will house 1,500 square meters and six stories of Barbie retail-tainment. Designed for girls of all ages, the store will be a place where girls can shop, dine, enjoy a day at the spa and become a fashion designer or runway supermodel.
Brooke Shields named Coppertone spokeswoman
KENILWORTH, N.J. Schering-Plough, the maker of Coppertone, has named actress and model Brooke Shields a spokeswoman for the brand’s new Coppertone NutraShield with Dual Defense.
“I am excited to work with the Coppertone brand to help raise awareness on the need for year-round sun protection and the benefits of antioxidants in promoting natural skin repair,” stated Shields.
The new NutraShield product line, which includes a SPF 70+ Faces lotion as well as SPF 70+ and SPF 30 for the body, is a broad spectrum sunscreen lotion enriched with antioxidants that promote natural skin repair and combat premature skin aging from the sun.
Unilever acquiring TIGI professional hair product business
ENGLEWOOD CLIFFS, N.J. Unilever, whose hair care brands include Dove, Suave and Sunsilk, is stepping into the premium hair care business by agreeing to buy the TIGI professional hair product business and its supporting education academies for $411.5 million in cash.
“We already have a strong position in daily hair care and adding the salon brands will further our position in the hair category. We can bring our world-class R&D expertise to it and offer greater opportunity for geographical expansion. TIGI’s strength in styling, and its fashion and beauty expertise will also help us raise the bar on innovation for our existing hair brands,” stated Vindi Banga, Unilever president of foods, home and personal care.
The deal, which is subject to regulatory approval, is expected to be completed by the end of March.
Upon completion of the transaction, TIGI will operate as a stand-alone global business unit within Unilever, reporting to Michael Polk, president of Unilever Americas.
TIGI’s major brands include Bed Head, Catwalk and S-Factor. TIGI, which launched in 1986, has operations in the United States, United Kingdom, Italy, Germany and Australia. It employs about 550 people and, in 2008, generated worldwide sales of approximately $250 million, with nearly half coming from the United States.
The transaction does not include the Toni & Guy salon business.
TIGI has been owned and run by Bruno, Guy and Anthony Mascolo, creators of Toni & Guy ‹ with their brother Toni — who are CEO, chairman and worldwide creative director of TIGI, respectively. As part of an exclusive consulting agreement with Anthony and Bruno, Anthony will continue to work in the business in his creative role and Bruno will continue to be an advisor.