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Barbara’s expands Puffins, Snackimals lines with peanut butter, chocolate flavors

BY Allison Cerra

PETALUMA, Calif. — Barbara’s has expanded its all-natural products line with new peanut butter and chocolate items.

The brand has introduced new peanut butter and chocolate Puffins, as well as Snackimals in peanut butter and chocolate flavors. Peanut butter and chocolate Puffins cereal is available in a 10.5-oz. package, while both of the new Snackimals flavors are available in a 7.5-oz. resealable pouch or convenient grab-and-go 2.125-oz. bags. All of the new products are free of hydrogenated oils, artificial additives, flavors and preservatives, refined sugar, trans fats and high-fructose corn syrup.

"Peanut butter and chocolate are classic flavors that make a great combination," Barbara’s VP marketing Kent Spalding said. "Today’s consumers, especially moms, are looking for all-natural products without the ‘bad stuff’ like high-fructose corn syrup, artificial flavors, preservatives and hydrogenated oils. With the new additions to our popular Puffins and Snackimals lines, we’re excited to offer families more delicious options that are free of unhealthy ingredients."

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Reports: Coca-Cola taps Lewis as new SVP marketing

BY Allison Cerra

ATLANTA — The president of Coca-Cola subsidiary Odwalla will step into a new role next month, according to published reports.

Alison Lewis will become Coca-Cola’s SVP marketing, replacing Beatriz Perez, who was promoted to chief sustainability officer at the company in May.

In her new role, Lewis will oversee integrated marketing communications, multicultural marketing and consumer and shopper insights, according to reports.

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Mars’ Snickers brand teams with Feeding America, comedian Jim Gaffigan to ‘Bar Hunger’

BY Rozanne Gelbinovich

HACKETTSTOWN, N.J. — Mars Chocolate North America announced that its Snickers brand is continuing its partnership with Feeding America to help "Bar Hunger." Comedian Jim Gaffigan was selected to champion the cause.

Through the campaign, Snickers will help provide the equivalent of up to 3.5 million meals to Feeding America and will educated consumers to help.

To help raise awareness, Gaffigan has pledged to go joke free through the weekend. "Over the years, I’ve made jokes about eating and food," Gaffigan said. "But the fact that 50 million Americans — or 1-in-6 of our neighbors — don’t always know where their next meal might come from is not funny; it’s truly sad."

"Hunger continues to be a real and growing problem in America," added Debra Sandler, chief consumer officer at Mars Chocolate North America. "We hope this campaign can make a real difference in raising awareness and helping provide the resources for Feeding America to support those in need."

Consumers can get involved by texting the code from specially marked Snickers bars to 45495 or by entering the code online at Snickers.com. For every code texted or entered through Oct. 23, Snickers will help provide two meals to Feeding America.

For more information, visit Snickers.com or Facebook.com/Snickers.

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