HEALTH

This Bar Saves Lives helps feed 2 million

BY Michael Johnsen

One Million Celebration from This Bar on Vimeo.

MISSION, Kan. — The proof is in the pudding; altrustic marketing resonates with today's consumer. It took three years for This Bar Saves Lives to reach its philanthropic goal of feeding 1 million malnurished children through the sale of its non-GMO bars, celebrated in the video above, but only four additional months to feed an additional 1 million children thanks to retail distribution partners including Whole Foods, Starbucks and Target.

"We may be a month into 2017, but we’re still trying to wrap our heads around how amazing the last quarter of 2016 was for our company and our community," the company wrote in a blog posted last week. "In just 3 months, you helped us give more than 750,000 packets of life-saving food to children in need. Which means that last quarter, you took us past the 2 MILLION mark."

This Bar Saves Lives is a non-GMO, gluten-free and fair trade gourmet snack bar. Actor Ryan Devlin, co-founder and CEO of the snack bar company, created the company after traveling to Africa on a humanitarian trip and witnessing the tragedy of severe malnutrition in children throughout the region.

The bar features flavors like wild blueberry pistachio, dark chocolate cherry and sea salt and madagascar vanilla almond and honey. The company also offers a line of nut-free kids bars called This Kid Saves Lives, which come in wild berry and chocolate chip flavors.

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Gradient Medical launches Quadrabloc, a wearable pain relief solution

BY Michael Johnsen

MEMPHIS, Tenn. — Quadrabloc, a wearable device for the management of pain and discomfort associated with activity and aging, is now available for chronic pain sufferers and weekend warriors, the company announced Thursday. With the commercial release of Quadrabloc by Gradient Medical consumers have an effective treatment option for pain that does not require a prescription from a medical professional.

"Quadrabloc enters the market at a time when the pain management segment of the medical device industry is increasingly dedicating resources to over-the-counter pain management options for consumers," Barry Hix, Quadrabloc spokesman, said. "However, unlike the recent medical device introductions for pain management, Quadrabloc delivers freedom from pain and, importantly, freedom from the tethers, cords and chargers that limit the consumer's ability to successfully integrate a medical device into their lifestyle."

Quadrabloc relieves pain using patented, quadrapolar magnetic discs to block pain signals that originate in the sensory nerve fibers, which are located throughout the body and send pain signals to the brain. By placing Quadrabloc directly over the site of pain, Quadrabloc interrupts the pain signals to provide pain relief.

"The release of Quadrabloc represents an important milestone in the management of pain," stated Brad Worthington, chief medical officer Gradient Medical. "Despite the availability of over-the-counter and prescription treatment options, pain can be very difficult to treat because the pharmaceutical options are characterized by potentially harmful side effects. This is particularly true of opiates that have garnered widespread use."

Quadrabloc is offered initially in three forms designed to integrate easily into the lifestyle of the user. The Quadrabloc Back Belt, which can be worn discreetly underneath apparel, is preferred by individuals with pain isolated to the low-back. The Quadrabloc Pad is designed for individuals seeking a versatile product appropriate for use in the shoulder, lower back and hip regions. The Quadrabloc Disc addresses localized pain that is contained in a small area of the body, such as the knee, neck, elbow or wrist.

 The company plans to introduce specific garments for the head, wrist and knee later this year. Suggested retail price ranges from $195 (Quadrabloc Discs) to $225 for the back belt and multi-purpose pad.

 

 

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Health Savings Act can address nutrient deficiencies, suggests DS Caucus

BY Michael Johnsen

WASHINGTON — Michael McBurney, VP science, communications and advocacy of DSM Nutritional Products last week addressed a crowd of more than 50 congressional staffers and guests on the prevalence of nutrient deficiencies in the United States as part of the Dietary Supplement Caucus luncheon briefing. He also introduced the idea of “hidden hunger,” the tendency of Americans to experience a lack of vitamins, minerals and omega-3 fatty acids, potentially leading to mental impairment, poor health and decreased productivity.

Roughly one-third of Americans experience at least one nutrient deficiency, McBurney said, especially iodine, vitamin B6 and vitamin D. However, taking dietary supplements, specifically a multivitamin, could help to bridge these nutrient gaps.

“[As many as] 40% of non-supplement users in the U.S. are clinically deficient in one, two or three nutrients,” McBurney said. “If you look at multivitamin supplement users, they are three times less likely to have nutrient deficiencies. Evidence supporting why it’s important to take a multivitamin supplement doesn’t get much stronger than this. It’s not a quick fix for perfect health, but it does address those hidden hunger concerns.”

McBurney noted that the Health Savings Act of 2017, S.403 in the Senate and H.R.1175 in the House, would positively impact the health of Americans if passed. Through this legislation, dietary supplements would be considered deductible medical expenses under Health Savings Accounts and Flexible Spending Accounts. “It’s the simplest and easiest way to empower people to take action and do what they need to do for their health,”McBurney said.

The educational event was the first Dietary Supplement Caucus briefing for the 115th Congress, the 29th since the Caucus was first registered in 2006, and was co-hosted by the leading trade associations representing the dietary supplement industry — the American Herbal Products Association, the Consumer Healthcare Products Association, the Council for Responsible Nutrition, the Natural Products Association and the United Natural Products Alliance.

 

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