BEAUTY CARE

Banana Boat to promote new CoolZone sunscreen via Chip Ganassi Racing Teams partnership

BY Antoinette Alexander

CONCORD, N.C. — Banana Boat sun care will take on the sun and the speedway for a new partnership with Chip Ganassi Racing Teams. Banana Boat will sponsor the race cars of Earnhardt Ganassi Racing with Felix Sabates driver Jamie McMurray and Target Chip Ganassi Racing driver Dario Franchitti during the 2012 NASCAR Sprint Cup and IZOD IndyCar Series racing seasons, respectively.

Chip Ganassi Racing Teams and Banana Boat sun care have teamed up to help racing fans stay cool and protected from the extreme sun and heat commonly found at auto races with the new Banana Boat Sport Performance CoolZone continuous spray sunscreen. The new line cools and refreshes skin while providing protection against the sun’s UVA and UVB rays.

As part of the partnership, Banana Boat sun care will host fan experiences trackside at key races including Daytona 500, Talladega Superspeedway and Indianapolis 500, among others. The sunscreen brand will provide fans quick relief and sun protection in its CoolZone Sunscreen Pit Stop, where fans can receive a “cool-over” with the new sunscreen, play games and receive giveaway items.

The partnership also includes a new Banana Boat brand paint scheme on the No.1 Banana Boat Chevrolet, which makes its debut with McMurray behind the wheel at Pocono Raceway in June, along with associate placement on the car throughout 2012.

The new Banana Boat Sport Performance CoolZone continuous spray sunscreen provides active UVA and UVB protection that cools skin on contact. With a crisp, clean scent, Banana Boat Sport Performance CoolZone sunscreen is invisible and rub-free for easy application, as well as water resistant. It is available in SPF 30 and SPF 50+ and the Banana Boat CoolZone product line up also includes an After Sun Aloe Gel with Lidocaine, for cooling burn relief to refresh skin after a day in the sun.

The new Banana Boat Sport Performance CoolZone continuous spray sunscreens and Banana Boat CoolZone After Sun Aloe Gel has a suggested retail price of $8.99. In January, it rolled out to food, drug and mass outlets in select markets and, in April, will be available nationwide.

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Dial for Men partners with Spartan Races, develops new Speed Foam body cleanser

BY Antoinette Alexander

PITTSFIELD, Vt. — Henkel’s Dial for Men is the presenting partner of the 2012 Spartan Race series, sponsoring all 38 U.S. races, which kick off Jan. 28 in Temecula, Calif.

Spartan Race hosts obstacle course races through mud and trails to test one’s resilience, strength, stamina and quick decision-making skills.

Spartan warriors will be supplied Dial for Men body wash at the shower stations to wash away the toils of the course.

In early first quarter 2012, Dial for Men brand is launching its new Men Speed Foam, a new type of full body cleanser. Dispensed from a self-propelling aluminum bottle, its quick gel-to-foam formula requires only a small quarter-sized shot for both total body coverage and maximum cleaning ability with no of need of a washcloth or loofah.

 

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Kao names Nosek president of Kao USA as part of new global management approach

BY Antoinette Alexander

CINCINNATI — As part of a move to integrate its beauty care products business, Kao has named John Nosek president of Kao USA, the newly restructured beauty care company that merges Kao’s prestige, mass and salon businesses in the United States.

Beginning this month, Kao’s beauty care subsidiaries in North America and Europe will run as unified organizations in the major countries in which they operate. In his capacity as president of Kao USA, Nosek will oversee the consumer products business, professional salon business and Molton Brown USA.

The Kao USA brand portfolio includes Ban antiperspirants; Jergens and Curel hand and body lotions; Biore facial care; John Frieda hair care, as well as Goldwell and KMS California professional hair care and Molton Brown products for body and home.

Previously, Kao’s key beauty care subsidiaries all operated as independent businesses in the North American and European markets. Under the direction of Nosek in the United States, these subsidiaries will be unified with an emphasis on standardization of work practices and integration of information technology systems.

The global management approach will give Kao increased leverage in target markets and enable Kao to better utilize its combined experience and resources to accelerate the growth of the Kao group in the United States, according to the company.

Nosek joined Kao Brands in 2006 as VP of sales and was named GM for Kao Brands U.S. in 2008. Prior to his first role at Kao Brands, Nosek held a variety of executive positions in the consumer products arena with other industry giants, such as L’Oréal USA and Bristol-Myers Squibb.

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