HEALTH

Balanced Health recalls StarCaps due to diuretic ingredient

BY Michael Johnsen

BEVERLY HILLS, Calif. Balanced Health Products on Wednesday voluntarily recalled its StarCaps Diet System Dietary Supplement, Lot 12/2011 – 84810, because it contains the undeclared prescription diuretic bumetanide. The news vets three National Football League Players who recently tested positive for taking a diuretic and had identified that the StarCaps diet aid was the source of the ingredient.

“I think they should now offer up an apology for those players who have tested positive and then dig into their pockets to pay up for the damage they have done,” said Brian Molloy, the lawyer for New Orleans Saints offensive lineman Jamar Nesbit, one of the players who tested positive for bumetanide, according to a report in USA Today. Nesbit has filed a suit against Balanced Health.

The Associated Press, citing a person close to the case, reported that up to eight players tested positive for the diuretic, including Saints running back Deuce McAllister.

Potential risks associated with the use of bumetanide include serious and significant fluid and electrolyte loss and an elevation in uric acid concentrations.

The company has received no reports of illness associated with this product, the company stated. The recall only applies to Lot 12/2011 – 84810. Balanced Health is in the process of testing other lots and will notify the Food and Drug Administration of its results, as well as, if additional lots are to be recalled.

The recalled lot totaling 1,974 consumer-size bottles were distributed nationwide from August 2008 to Oct. 30, 2008 through retail outlets and online sales. Retailers who carried the product, according to the company’s Web site, included GNC, Vitamin Shoppe and Great Earth Vitamin Stores.

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NAD recommends Nutrition 21 end claims its supplement aids memory

BY Michael Johnsen

NEW YORK The National Advertising Division of the Council of Better Business Bureaus on Tuesday recommended that Nutrition 21, the marketer of Core4Life Advanced Memory Formula, discontinue with claims that its supplement improves memory.

Specifically, NAD challenged Nutrition 21’s “unqualified claims” that Advanced Memory Formula “Improves Memory & Recall,” “Increases Alertness & Concentration” and “Helps Improve Focus and Vitality.” These claims were not supported by the evidence, NAD asserted, and should be discontinued or modified to more accurately reflect the existing evidence.

Nutrition 21 appreciates “NAD’s careful consideration in making its decision and agrees to take the NAD’s conclusions and recommendations in this matter into account in future advertising of its Core4Life Advanced Memory Formula product,” the company said.

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Tylenol Warming Liquids promotional taxis ferry customers free of charge

BY Alaric DeArment

PHILADELPHIA McNeil Consumer Healthcare on Monday relocated its Tylenol Warming Taxies from Boston—the taxies will be picking passengers up free-of-charge in front of select CVS/pharmacy locations Dec. 1-7.

The makers of Tylenol Warming Liquids have embarked on a multi-city tour offering passengers access to free taxi rides so they can warm up. The guerilla marketing tactic has already proven a success in New York and Boston, and will be moving to Washington following its tour through Philadelphia.

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