HEALTH

Balance Bar adds three flavors to line

BY Michael Johnsen

VALHALLA, N.Y. Balance Bar on Thursday introduced three new flavors — double chocolate brownie, lemon meringue crunch and s’mores.

 

“People on the go are always looking for the right combination of great taste, healthy nutrition, energy and convenience,” stated Erin Lifeso, Balance Bar’s director of marketing. “Our new bars –– just like our 16 original flavors –– fill the bill. Balance Bars are specially formulated to help keep busy folks nutritionally balanced and provide them with lasting energy so that they can enjoy what they love to do in their active day-to–day lives.”

 

 

All three new flavors contain 14 g of protein, 200 calories, 23 vitamins and minerals, and they adhere to the 40/30/30 nutritional model (40% of calories come from healthy carbohydrates, 30% from quality protein and 30% from dietary fat).

 

 

The bars are available as 1.76-oz. single-serve bars and are certified kosher. Suggested retail price is $1.49.

 

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Enzymedica encourages consumers to take digestive health challenge

BY Michael Johnsen

PORT CHARLOTTE, Fla. Enzymedica on Tuesday launched a campaign to drive awareness around enzymatic therapy as a way to improve overall digestive performance through the company’s 14-day “Take the Digest Challenge!”

 

For consumers taking the challenge, Enzymedica recommended its Digest Basic formula along with every meal or large snack for 14 days. Within the first two weeks, consumers should realize reduced digestive distress, increased energy and improved regularity, the company stated.

 

 

“Enzymes perform a multitude of functions in the body,” noted Kelly Crinnion, a representative for Enzymedica. “They aid everything from digestion to healthy energy levels. A daily enzyme supplement like Enzymedica’s Digest Basic provides the body [with] needed support,” she said. “Promoting proper digestion will encourage a healthy intestinal environment. … This can help relieve occasional constipation and irregularity.”

 

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New PowerBar High Intensity rolls into retail

BY Michael Johnsen

FLORHAM PARK, N.J. Nestle Performance Nutrition on Tuesday announced its entry into the sport dietary supplement category with the launch of a line of dietary supplements under the brand PowerBar Elite Series High Intensity. Formulated with sustained-release beta alanine for endurance, the line will carry the NSF Certified for Sport certification for sports nutrition products.

 

"With studies published in the last couple of years, the amino acid beta alanine appears to be joining a small list of nutritional ingredients with good scientific support for helping athletes perform at their best," stated Eric Zaltas, business development director for Nestle Performance Nutrition. "Providing the sustained-release form of beta alanine and gaining NSF certification were important considerations for us as we move into the sports dietary supplement category."

 

 

Studies suggest beta alanine supplementation can enhance performance in efforts lasting between one minute and 10 minutes, such as cycling over the top of a hill, high-intensity interval training or in sports events falling within this range.

 

Each PowerBar High Intensity two-tablet serving provides 1.6 g of beta alanine. For optimum results, athletes should take two tablets twice daily for the first four weeks and two tablets once per day thereafter. With this regimen, athletes typically see results in four to eight weeks.

 

The supplement started shipping in September through sports specialty retailers and PowerBar.com for a suggested retail price of $39.99 per 56-serving bottle.

 

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