BEAUTY CARE

Bailey steps down from head of Personal Care Products Council

BY Antoinette Alexander

WASHINGTON The Personal Care Products Council president and CEO, Pam Bailey, is stepping down at the end of the year to assume the role of president and chief executive officer of the Grocery Manufacturers Association. Serving as interim president and chief executive officer for the Council is Mark Pollak.

“The Council executive committee has been very pleased with and supportive of [Bailey]’s leadership, and I was unable to persuade her to stay. Pam was clearly torn between her enthusiasm for our board and industry and the opportunity at GMA,” said Council chairman, Dan Brestle, in a message to the Council board.

The Council is now searching for a successor. The executive committee has asked Pollak, currently executive vice president of strategic initiatives and assistant secretary, to serve as interim president and chief executive officer.

Bailey assumed her position with the Council (then known as CTFA) in April 2005. Under her leadership, the Council has implemented a rebranding and name change that reflects a broader and more contemporary mission. In addition, she guided the Council through the implementation of the Consumer Commitment Code as well as enhancements to the Cosmetic Ingredient Review Program.

“These strategic initiatives have put the Council on a strong footing to play an active role in legislative and regulatory processes at home and abroad that are critical to the success and growth of this industry,” Brestle said.

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Market research shows explosion of new men’s grooming products

BY Antoinette Alexander

CHICAGO Men’s grooming products are not only on the rise but manufacturers are increasingly developing products for advanced male grooming as they try to stay one step ahead of the evolving market, according to new research from Mintel.

According to the provider of consumer, product and media intelligence, so far in 2008 the number of new men’s personal care products in the United States has tracked at more than 500. This marks a substantial increase from 375 products launched in 2007.

Globally, Mintel has recorded more than 3,600 new men’s personal care product launches to date in 2008.

But beyond volume in the marketplace, Mintel has also seen an increase in the number of men’s personal care products designed for advanced grooming.

Specifically, Mintel sees growth in four areas of advanced grooming:

• Lip, eye and hand-specific products

• Make-up and self-tanning products

• Anti-aging and exfoliating ingredients

• Organic, natural and ethical

“In contrast to women’s personal care, the market for men’s grooming is just opening,” said Taya Tomasello with Mintel Beauty Innovation. “Our research shows men are far less likely than women to use skin care products like moisturizers, exfoliants or even body washes. So tailoring new products to the needs of beauty-inexperienced males will help manufacturers expand the advanced men’s grooming market.”

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Actress Melanie Mayron launches Mayron’s Good Baby skin care line

BY Antoinette Alexander

LOS ANGELES Director, writer and Emmy award-winning actress Melanie Mayron has launched a new natural skin care line called Mayron’s Good Baby.

Before the birth of her children 10 years ago, Mayron approached her chemist father, David, who has more than 45 years of experience in the pharmaceutical industry, about formulating a natural diaper and barrier cream that was safe enough to use at every diaper change. After the debut of the diaper cream formula, Mayron and her father worked to develop a number of other products that will be released in winter and spring 2009.

“The entire Mayron’s Good Baby natural skin care line is free from synthetic fragrances, paraben, sodium lauryl sulfate and DEA,” Mayron said. “It was a wonderful experience to work with my father on the creation of these natural products.”

Mayron’s career highlights including acting roles in television and films, most recently in “Lipstick Jungle” on NBC. She is also known for the role of “Melissa” in “Thirtysomething.” the award-winning indie film “Girl Friends” Costa Gavras’ “Missing,”and her own “Sticky Fingers,” which she co-produced, co-wrote and starred in. She recently directed episodes of “Tell Me You Love Me” and “In Treatment” on HBO, “90210,” “Lipstick Jungle,” and “Greek,” and the features, “The Babysitter’s Club” and “Slap Her She’s French.”

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