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Bai Brands to debut new health-conscious beverage

BY Ryan Chavis

HAMILTON, N.J. — Bai Brands on Monday announced the launch of Bai Bubbles, a carbonated beverage that adds to the company's line of antioxidant infusions. The beverage will be available in the New York City area, with distribution support from Dr. Pepper Snapple Group.  Bai Bubbles will join the brand's existing line of Bai5 products.
 
"Bai has figured out the answer to the diet dilemma by creating five-calorie, all-natural, great-tasting beverages with Bai5. Now, with Bai Bubbles, we're offering an effervescent experience with delicious flavors but without the artificial sweeteners or calories found in most carbonated beverages," said Ben Weiss, Bai's founder and CEO.
 
Bai Bubbles will be available in seven flavors: Bolivia Black Cherry, Peru Pineapple, Gimbi Pink Grapefruit, Waikiki Coconut, Jamaica Blood Orange, Indonesia Nashi Pear and Guatemala Guava. Each flavor will be available in a 11.5-oz. can, with five calories and one gram of sugar. A national retail rollout is expected to commence in first-quarter 2015.
 
"It's in Bai's DNA to disrupt the marketplace and move it in a healthier direction. Bai Bubbles will hit the 'sweet spot' for the many consumers who prefer carbonated beverages but who also crave healthier options without having to sacrifice taste," Weiss said.
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Peapod expands service to Lehigh Valley, Pennsylvania

BY Michael Johnsen

CARLISLE, Pa. — Peapod and Giant Food Stores on Monday announced that they have introduced the Peapod home and business delivery service area to communities in Lehigh and Northampton counties in Pennsylvania. Grocery delivery is now available in the communities of Allentown, Bethlehem, Catasauqua, Easton, Emmaus, Hellertown, Macungie, Nazareth, Trexlertown and Zionsville.
 
The Peapod service is now available to more than 15 million households in the Northeast. “This expansion effort is in direct response to customer demand,” said Andrea Eldridge, SVP commercial, Peapod East Markets. “We have received dozens of requests for each of these zip codes, and we are excited to have the opportunity to serve consumers in these new areas.”
 
“We’re excited to share this news. The introduction of Peapod to our Lehigh Valley customers showcases Giant’s commitment to convenience and value,” added John MacDonald, Giant director of marketing and external communications. “In addition to our convenient store locations, customers now have the opportunity to shop when, where and how they want to with Peapod’s delivery service.”
 
Giant BonusCard users can jumpstart their first shop online from a list of items they have bought at their local Giant by entering their card number online. New customers can enjoy free delivery for orders of $100 or more for 60 days simply by registering for a free trial of Peapod by Giant’s new Pod Pass subscription service.
 
Now in addition to Lehigh Valley, Peapod by Giant grocery delivery is also available in greater Philadelphia including Bucks, Chester, Delaware, Montgomery and Philadelphia counties.
 
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Sprite brings back holiday favorite

BY Ryan Chavis

ATLANTA — Coca-Cola Co.'s Sprite brand is getting in the holiday spirit a little early with the reintroduction of a berry-flavored fan favorite. Sprite Cranberry and Sprite Zero Cranberry will released for a limited-time through the holidays. Both beverages combine the taste of traditional Sprite with cranberry notes. 
 
“We listened to our fans and their desire to add cranberry flavor to Sprite. That lead to the 2013 launch of Sprite Cranberry, our first flavor innovation since 2005,” said Kimberly Paige, Associate Vice President, Sprite Brands, Coca-Cola North America. “Once again, we’re rolling out the popular, crisp, clear, berry flavored taste in time for those special holiday celebrations.”

 
The flavor will begin appearing on store shelves in late September and will be available through the end of the year. Sprite Cranberry and Sprite Zero Cranberry will be available in 2-liter bottles, fridge packs (12-oz. cans) and 20-oz. bottles.

 

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