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Bad economy doesn’t stop high BTS spending, survey finds

BY Alaric DeArment

AUSTIN, Texas — Nearly 80% of parents are spending up to $500 for back-to-school shopping, according to a survey by an online coupon site.

RetailMeNot.com announced Tuesday results of a survey that also found more than half of parents prefer to get a head-start on BTS shopping in July and August, rather than waiting until after the school year begins. The study, conducted with Ipsos Public Affairs, surveyed 1,041 adults online who had a child younger than 18 years old from Ipsos and had a 3% margin of error.

"Contributing to the stress, a significant majority of parents are spending hundred of dollars per child on back-to-school purchases in a still-sluggish economy," RetailMeNot Insider senior editor Trae Bodge said. "Parents should take this opportunity to involve their kids in planning and budgeting for back-to-school expenses to teach the difference between wants versus needs."

The survey also found that 83% of the parents spending up to $500 per child use coupons when they shop. Meanwhile, 22% start their BTS shopping in July, but 32% wait until August. Most of parents’ back-to-school budgets are for clothing, which 35% of respondents said would account for most of their spending, while 34% said school supplies would account for at least 30% of spending. More than a quarter said they found BTS shopping routine, including 31% of fathers, and 21% said they found it fun, while 29% found it annoying or stressful; 27% of mothers said they found BTS shopping fun, compared with 13% of fathers, and 15% of fathers found it annoying, compared with 8% of mothers.

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Nordic Naturals launches Nordic Omega-3 Jellies for kids

BY Allison Cerra

WATSONVILLE, Calif. — Nordic Naturals has introduced a new kid-friendly line of supplements.

Nordic Omega-3 Jellies are fish-shaped jellies made from purified fish oil, sustainably sourced from anchovies and sardines, and then specially formulated for children ages 2 years and older. Each chewable touts 250 mg of docosahexaenoic acid and eicosapentaenoic acid. Each box contains 36 individual packs.

"When formulating this product, we focused on a chewable omega-3 that delivered on dosage and taste, plus convenient packaging that would delight parents," Nordic Naturals chief medical officer Keri Marshall said. "Children want a fun product that tastes great, while parents want concentration and convenience. This product is a win-win."

Nordic Naturals products are sold at stores nationwide.


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GNC, Mark Wahlberg debut new sports, active nutrition product line

BY Allison Cerra

PITTSBURGH — A new line of performance nutrition products developed by leading GNC scientists and wellness experts in partnership with actor Mark Wahlberg has made its debut.

Marked, which consists of seven sports and active nutrition products, provides the ultimate performance nutrition for anyone who wants to achieve their health and fitness goals, GNC said. Wahlberg will serve as the leading brand ambassador and will drive the marketing approach for the Marked product line, which will be sold at GNC stores nationwide.

The lineup includes:

  • Maximum Nutrition daily pack: Daily multivitamin pack features four compounds to help support optimal body health;

  • Blast and Burn pack: Four-part muscle-sculpting, metabolism-boosting program helps achieve desired physique;

  • Pre-Workout Igniter: Formula delivers fast-absorbing muscle fuel and energy for a better workout;

  • Mass Gainer: Provides a physique-building nutritional platform for adding lean muscle mass;

  • 100% Whey Protein Complex: An ideal foundation for optimal athletic performance; and

  • Protein shake and bar: Performance shakes and bars with protein and fiber to stay fuller longer.

"GNC and Mark share a strong mutual passion for helping people improve their quality of life through proper exercise, diet and supplementation. I have seen Mark repetitively reinforce this message in his everyday life and could not be more pleased that we are undertaking this initiative together," GNC president and CEO Joe Fortunato said.


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E.ERAM says:
Jul-09-2013 06:48 am

Most people have no concept of how an automatic transmission works, yet they know how to drive a car. You don't have to study physics to understand the laws of motion to drive a car. You don't have to understand any of this stuff to use Macintosh. Jerseys from china

R.JENNING says:
Aug-14-2012 03:29 am

GNC is doing great by introducing this nutritious product line with Mark Wahlberg. The pre-workout Igniter and Whey protein product would be great news for athletes. Our body does require such in order to function properly and this ultimate Performance product delivers just what is required for Sportsperson.

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