BEAUTY CARE

Axe debuts body fragrance, pocket-sized spray

BY Antoinette Alexander

ENGLEWOOD CLIFFS, N.J. Unilever’s Axe brand for men is launching for 2008 an all-over body fragrance and a convenient pocket-sized body spray for the guy on the go.

Available as of March is the new Proximity all-over body fragrance from Axe. Proximity is available in three fragrances: Bergamot, which is a vibrant fragrance with distinct masculinity and a zesty citrus edge; Amber, which is a modern oriental fragrance with a soul of sheer amber; and Vetyver, which has the freshness of ginger and pepper blends with the sensuality of exotic woods, amber and musk. Each fragrance retails for $4.99.

Also available in March is the new Axe Bullet, a pocket-sized deodorant body spray that is packaged in a .15-ounce device. It is available in four Axe fragrances in the following combinations: 2-pack Essence, 4-pack Clix, 4-pack Essence and 4-pack multi (Clix, Essence, Phoenix and Vice). The suggested retail price is $2.99 for a 2-pack and $4.99 for a 4-pack.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
BEAUTY CARE

Study finds more than 170 million U.S. consumers use beauty products

BY Antoinette Alexander

PORT WASHINGTON , N.Y. According to a recently released report by The NPD Group, a provider of consumer and retail information, more than 170 million consumers use beauty products in the United States.

In 2007, 3-out-of-4 men aged 18 to 64 said they wear fragrance. Their top priority when wearing a fragrance: That a woman or significant other likes it, according to The NPD Group.

Meanwhile, 9-out-of-10 women aged 18 and older report that they use skin care, make up or fragrance.

When it comes to skin care, nearly half (42 percent) of women skin care users aged 18 and older said they look for products that are made from natural/organic ingredients. And 77 percent of women skin care users aged 18 and older said they don’t mind paying more for a skin care product “that really works.”

In the makeup segment, growth in 2007 came from such staple products as mascara and foundation, according to The NPD Group, and mineral make up sales have increased more than 30 times since 2003.

The No. 1 reason she buys a fragrance for herself: It’s an “overall great fragrance.”

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
BEAUTY CARE

Woodridge Labs adds ProVita-K Complex, trims SKUs

BY Antoinette Alexander

LOS ANGELES Woodridge Labs has revamped its Vita-K Solution skin care formulas to include the exclusive ProVita-K Complex and has trimmed the number of SKUs to address five key problem areas, including age spots and dark circles.

The Vita-K Solution now features an exclusive ProVita-K Complex that combines the benefits of vitamin K with an amino acid/polypeptide complex. The complex promises to improve the appearance of tone and elasticity, and to reduce the appearance of problem skin conditions with the first application.

The revamped line now includes formulas to treat age spots, dark circles, blotchy skin, acne scars and spider veins.

The products have a suggested retail price of $14.99 each.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?