Avene launches new purifying lotion
NEW YORK Avene skin care brand recently launched its new Cleanance Anti-Shine purifying lotion, which promises to regulate sebum levels and absorb excess oil to clear skin while minimizing pores.
In keeping with the brand’s heritage, the product features Avene Thermal Spring Water to soothe and soften skin. Ingredients also include salicylic acid, zinc gluconate to decrease inflammation, cucurbita pepo extract to regulate sebum secretion and alcohol (10%).
The product launched in September and has a retail price of $18.
P&G to sponsor U.S. Olympic speed skater
DALLAS Procter & Gamble is sponsoring U.S. Olympic speed skater Allison Baver at the upcoming 2010 Winter Olympics in Vancouver, Wilhelmina International announced on Monday.
Wilhelmina Sports, which is a division of Wilhelmina International, represents Baver.
Baver will be aligned with P&G beauty brands including CoverGirl, Olay, Olay Quench, Pantene, Secret and Venus, and will be fully integrated across numerous marketing channels, including advertising, public relations, in-store merchandising, mobile, digital and direct mail.
Baver is one of six athletes with whom P&G has announced marketing alliances for the 2010 Winter Olympics to date.
Inter Parfums inks deal with Jimmy Choo
NEW YORK Inter Parfums has signed a licensing deal with luxury goods company Jimmy Choo to create, develop and distribute fragrances under the Jimmy Choo brand.
“This relationship with Jimmy Choo offers a perfect fit with our strategy of expanding our brand portfolio to include new universes and represents an important milestone in the company’s development. This brand possesses the quintessential qualities to ensure the ambitious development of fragrance lines that will be supported by significant advertising commitments over the coming years,” stated Jean Madar, chairman and CEO of Inter Parfums.
Added Tamara Mellon, founder and president of the iconic British brand, “It has always been my vision to fully accessorize the woman, and fragrance is an integral part of the modern wardrobe. Through our association with Inter Parfums, I look forward to bringing this important aspect of my vision to life.”
Founded by Mellon in 1996, Jimmy Choo was acquired by TowerBrook Capital Partners, the international private equity firm, in February 2007.
Today, the brand encompasses a complete lifestyle accessory brand with women?s shoes, handbags, small leather goods, sunglasses and eyewear. From its original base in the United Kingdom and United States, the Jimmy Choo store network now encompasses more than 100 locations in 32 countries.