BEAUTY CARE

Aveeno announces winner of design competition

BY Allison Cerra

SKILLMAN, N.J. In celebration of Earth Day, Aveeno announced the winner of the Aveeno Envirosax Design Competition, hosted by Aveeno and the Fashion Institute of Technology.

Students at the college were invited to create a limited-edition print for an eco-conscious Envirosax reusable bag to benefit Global Green USA, which supports the fight against global climate change and the creation of green buildings and cities within the United States.

The winning design, created by FIT student Jeff Tsui, will be available to the first 1,000 people that log on to www.aveeno.com/jubilance at 12:00 p.m. EST on April 22. Consumers will receive the special edition, organic cotton reusable bag, plus a sample of the new Aveeno Nourish+ hair care collection. For every bag given away, Aveeno will make a $10 donation to Global Green USA.

“Aveeno has always been committed to inspiring natural beauty in women and the world around us,” said Mike Marquis, group product director of Aveeno. “This contest and giveaway not only celebrates the beauty of nature, but also the importance of protecting the environment. Each bag given away will support global climate change, and hopefully will reduce the number of disposable shopping bags used.”

The limited edition, organic cotton Aveeno Envirosax reusable bag, as well as the winning designer, Jeff Tsui, are unveiled in ELLE magazine’s eco-conscious “Blue Issue,” on newsstands now. For more information, visit www.aveeno.com/jubilance.

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Beautology Brands adds Salon Selectives to its portfolio

BY Antoinette Alexander

CHICAGO Beautology Brands Co., a hair care marketer and distributor of the Charles Worthington London, Chemistry Salon Labs and Daisy Fuentes Style Pro brand, has added the Salon Selectives hair care brand to its portfolio.

“This is a very exciting time as we now have the incredible opportunity to effectively re-commercialize one of the most well known brands in the history of hair care,” stated Stuart Straus, president and CEO of Beautology Brands. “Our research shows that Salon Selectives still has over 80% awareness among consumers.”

Popularized in the 1980s and 1990s by Helene Curtis Industries, Salon Selectives featured pink packaging and a much-loved green apple fragrance.

It was the fist salon-inspired and salon quality brand sold in the mass market. At its peak, the brand had a 6.5% market share and annual sales of $275 million.

According to Straus, the company will reintroduce the brand in the salon value segment of food, drug and mass. It will leverage the Salon Selectives’ brand equities of salon heritage, customized care, mix and match badge system, packaging color palette and fragrance. It will also revisit the brand’s “Just stepped out of the salon” jingle.

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Actress Kate Hudson, hairstylist launch eco-friendly hair care line at Rite Aid

BY Michael Johnsen

LOS ANGELES Actress Kate Hudson and her hairstylist David Babaii on Wednesday announced their eco-friendly hair care line, David Babaii for WildAid, is now available in Rite Aid stores nationwide.

“We are extremely excited to have David Babaii for WildAid products available in Rite Aid stores nationwide,” Babaii stated. “Rite Aid customers can enjoy these products knowing they are not tested on animals and a portion of their purchase will go to WildAid, the Global Wildlife Conservation Organization. Every day can be Earth Day for Rite Aid customers with David Babaii for WildAid.”

David Babaii for WildAid is an innovative new line of hair care products made from an exclusive blend of exotic and wild, natural and renewable ingredients including Blue Algae, White Ginger, Cupuacu Butter and Volcanic Ash. David Babaii for WildAid products are sulfate-free, paraben-free, free from animal products and is not tested on animals. By supporting the beauty in nature through their donation to WildAid, Babaii and Hudson demonstrate their brand’s philosophy, “It’s beautiful to be good.”

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